Job description:The ideal candidate is someone who is passionate about delivering the best customer experience, is proficient using multiple social media channels, has a strong sense of empathy, and can help drive exceptional customer service by helping customers who reach out to Michigan Media through social media for assistance.

Responsibilities

Contribute to the Agency’s paid social media objectives through strategy creation, implementation, and ongoing optimization.

Continually improve paid media tactical planning and buying across all platforms.

Apply expertise in the planning process, audience and creative strategy development, budget forecasting, and industry tracking; be a strategic thought partner in team meetings.

Strategically manage the channel relationships and contribute to the development and refinement of our media channels buying core strategies.

Be passionately in tune with the evolution of market trends, digital marketing innovation, and online behaviors.Develop insights and keep teams informed of new opportunities.

Contribute to new business development when requested.

Manage paid social campaigns from setup, execution, optimization, and reporting to the clients’ key performance indicators, which vary by campaign types and objectives.

Manage paid social ad campaigns and leverage first- and third-party data to build audiences.

Actively monitor and evaluate campaign performance in platforms, leveraging insights and trends, and provide data-backed recommendations to the integrated Media team.

Work collaboratively with media planners, analysts, and Agency partners to meet and exceed stated objectives, and provide new solutions for clients.

Create measurable paid social programs that are in line with strategy and budget.

Requirements

Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.

Experience using various analytics software.

Working knowledge of HTML and CSS.

Multi-tasking and time-management skills, with the ability to prioritize tasks.

Ability to work in a fast-paced, high-pressure environment