Job Description
Looking for a dynamic Social Media Advertising Specialist to join our growing team. The ideal candidate has 2-4 years hands-on experience with paid social media advertising, drip campaign management, and copy writing such as facebook ads but not limited
Responsibilities:
- Execute a paid social strategy
- Research target audience and discover current trends.
- Optimize plans and budgets according to the best media mix.
- Knowledge in targeting and retargeting techniques
- Strong analytical skills with focus on KPI's
- Monitor costs and ROI of ad spend.
- Measure, report and analyze the performance of campaigns across channels.
- Familiar with AB testing
- Able to plan and execute ad funnels
- Knowledge of marketing automation and drip campaigns
- Develop analytics to measure effectiveness of campaigns