Job Description

** Position Overview**

• Responsible for delivering the Omni Maison Francis Kurkdjian brand experience wholesale & retail
• Key leadership for North America supporting marketing & client strategies and vision for brand presentation and luxury positioning
• Drive strong collaboration and partnership with Paris HQ synergizing strategies for training & events, marketing, product development, media, store design and visual merchandising
• Manage North America Marketing Budget optimizing investments and profitability.
• Define short- and long-term worldwide go-to-market strategies, including prioritization and tactical execution plans:
  • Align with the mission and vision of Maison Francis Kurkdjian
  • Build brand relevancy, awareness, client experience, and market share growth
  • Elevate and protect luxury positioning and brand integrity
  • Ensure successful activations through superior execution and optimization
  • Increase competitive positioning and profitability, delivering results at the top and bottom lines

** Trade Marketing**

• In partnership with sales team, build strategy for seasonal Retailer initiatives and product programming supporting Omni Sales objectives and NA strategic plan
• Drive strategy for seasonal product and launches developing omni retail and wholesale plans inclusive of forecast and budget planning, Visual & POSM
• Mitigate go-to-market risks– anticipate delays, adeptly drive solution-oriented optimization strategies with local and WW stakeholders
• Build strategic and profitable co-op plans supporting product planning and wholesale & retail Omni business objectives
• Develop ambitious retailer-specific activations executing best in class execution and elevated brand expression
• Develop and maintain competitive intelligence and client insights for the North American Beauty and Fragrance market.
• Define and implement seasonal, quarterly, and campaign specific marketing activity KPIs; deliver quantitative and qualitative data and meaningful insights and reporting for NA

** Client Experience (incl. VIC)**

• In partnership with HQ, craft consumer engagement strategy amplifying the Maison Francis Kurkdjian client journey and experience, aligned with luxury brand strategy positioning

• Strategically implement key touchpoints for customer experience and events across all areas (Wholesale, Retail Retailer, Online, VIC Client Experiences)

• Drive execution of the CRM Omni roadmap for NA online and offline.

• Monitor client segmentation strategy for customer subsets (e.g., new client, lapsed client, VIC clients) identifying consumers and opportunities that drive increased engagement and create distinct relationships

• Create and define a VIC customer strategy and roadmap with retail partners

• Translate key data learnings of the customer journey into continued relationship building with the client

** Digital Marketing (Media/E-retail)**

• Plan and execute the omni-US marketing calendar (homepage visual rotations, promotional offers, social media).
• Maximize MFK's visibility, relevance, and engagement on all digital and social media platforms by ideating and execute initiatives including, but not limited to, influencer activations, content strategy, paid media campaigns, digital marketing campaigns.
• Manage .com amplification strategy with all retailers
• Evaluating competitive activity to ensure .com is actively growing in this landscape
• Lead and oversee all national advertising and media campaigns to manage MFK public relations efforts to optimize omni traffic.
• Collaborate with HQ strategy for major media for feature placement on both new product launch and re-pitch campaigns.
• Evaluate and analyze all media campaigns NA results, providing insights to HQ and media partner.

** Public Relations**

• Lead partnership with designated Maison PR firm supporting Press, Influencer event and activation engagement. Drive strategy supporting Maison DNA, and storytelling. relationship with Influencers and strategize on PR and Consumer Events to drive awareness, engagement, and sales.
• Liaise with HQ to strategically identify key moments for press activations and locally relevant Brand content (social, media, PR)
• Lead development of written briefs with HQ for use by agencies/influencers that clearly articulate communication objectives and success criteria to ensure optimal execution
• Develop and maintain strong relationships with media agencies, media partners, influencers/agents, editors, external entertainment vehicles and Public Relations agencies.
• Seasonal evaluation all PR activations, press placements, and influencer activity sharing findings for go forward strategy and future growth.

** Training and Events (Education)**

• In collaboration with HQ, develop compelling training & events platforms supporting luxurious Maison Positioning, brand storytelling supporting exceptional client experience
• Training
  • Maintain consistent training cadence for field teams and BA’s supporting elevated client exceptional point of sale experience.
  • Create effective training modules, seminars, digital learning tools aligned with MFK global brand strategy
  • Maintain consistent strategy, content, and comprehensive product knowledge for all MFK field sales teams trainings to ensure BA’s are well-trained on brand, Maison, and product touchpoints (e.g., “retail excellence”, launches, incentives, promotions, processes etc.)
• Events
  • Ensure events programing supports deep product knowledge, experiential selling techniques, clienteling methodology surrounding wardrobe and artistic expression.
  • Continually evaluate event formats supporting strong point of sale engagement and event productivity
  • Develop in partnership with HQ, VIC event strategy for retail and wholesale business channels encompassing strategy to elevate client experience, brand engagement and loyalty

** Store Design / Visual Merchandising**

• Oversee Brand footprint for North America ensuring best in class presentation for Retail, shop in shops and VM at each counter ensuring exacting alignment with HQ strategy and guidelines.
• Ensure strong visual communication of brand luxury image, story, and vision of MFK to all audiences, including customers, retailers, and media
• Lead visual merchandising priorities in alignment with HQ regarding product and visual merchandising priorities. Ensure exacting field communication to manage, deploy and support overall marketing plan.
• Develop strategies of in-store animations including Visual Weeks, Pop-Ups, and Retailer- and Boutique-specific event support; inclusive of budget oversight and project management
• Liaise between NY and Paris HQ in the technical execution of beauty counters overseeing process from space confirmation, to brief and design development, bidding, budgeting, and deployment with a specific focus on impeccable execution
• In partnership with Store Design Director, deploy strong project management of all wholesale shop in shop projects and retail boutiques. ownership of project briefs and timelines; overseeing partner approvals process, millwork, technical drawings, approvals, bidding, GC management, installation, and punch list completion.
• Keen focus on coordinating all needed contributors for a “best-in-class” adaptation of the concepts from Central to local market needs and criteria.

Budgeting / Forecasting / Process Improvement

• Construction and ongoing ownership of E2E Marketing budgets (including store design, VM, PR, digital, print, press agency, media, influencers, education, promotions, events, retailer co-op, vendor allowances, etc.)
• Responsible for end-to-end product launches, visual merchandising, store design, and point of sale merchandising spend (POSM) to maximize ROI and sales; socialize results and ROI for activations
• Pressure test and challenge POSM forecast and consumption to improve accuracy and optimize inventory, in partnership with Supply Chain and Finance.
• Document lessons learned and evolve the launch and POSM processes over time (e.g., codifying best practice, leading post-mortem sessions with relevant teams on what worked well and what did not)
• Continually Improve administrative systems, process efficiency and communications internally, as well as with all external partners and resources.
• Forecast quantities for new Fragrance line extensions; dialog with Sales team regarding retailer exclusivity, .com vs store activations

** Reporting Into Role**

• Trade Marketing Director*
• Store Design Director*
• Store Design Assistant Manager
• Customer Relationship and Client Experience Manager
• Visual Merchandising Manager
• Visual Merchandising Coordinator East
• Visual Merchandising Coordinator West
• Training and Events Director East*
• Training and Events Director West*
• Training and Events Manager, Central*
• Assistant Manager, E-Retail
• Marketing Coordinator
• Direct Report*

** Supervision Received**

Maison Francis Kurkdjian General Manager, North America

Qualifications

• 10+ years of experience in trade marketing or operational marketing with budget management and forecasting experience
• 5+ years in managing a team, ability to lead, develop and motivate team
• Consumer marketing background with proven expertise in paid media, social media. CRM is a plus.
• Strong analytical, oral and written presentation skills, and excellent computer skills, including Excel and PowerPoint
• Exhibit a keen ability to be proactive as well as handle a multitude of projects concurrently
• Highly organized and detail-oriented
• Strategic thinker and excellent team player
• Adept project management skills, including ability to re-prioritize while operating within a fast-paced environment, while maintaining attention to detail.
• Brings a consumer-centric mindset, creative thinking, and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisions.
• Displays a passion for marketing, the discipline, and a drive to improve and work through challenges.
• Proven experience in social media, both from a commercial as brand awareness perspective.
• Strong problem-solving skills.
• Some travel required.

Additional Information

NOTE : This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $190-$230k.