Job Description

The Brand Strategy & Consumer Engagement Manager is responsible for leading to the development, execution and analysis of multiplatform marketing campaigns that build brand equity and drive consumer engagement for Universal Television Entertainment properties.

Reporting to the Director of Brand & Consumer Engagement, this role sits within the core team responsible for the day-to-day and long-term operations for brand, digital and social initiatives, interfacing with key stakeholders on high priority projects.

The ability to effectively understand, manage and communicate strategy, campaign components and the results of complex marketing efforts while pivoting between multiple projects is essential to the success of this position. The ideal candidate proactively creates solutions, is comfortable being a self-starter, and will understand how to translate quantitative and qualitative data into insightful, actionable takeaways, and compelling brand stories.

Essential Responsibilities

• Direct marketing efforts across titles, including implementing strategy, managing campaigns, and gathering results – all with the goal of building brand equity, driving consumer engagement and viewership of scripted and unscripted content.
• Serve as funnel of information, proactively ascertaining information for each title, guiding all marketing elements, understanding the day-to-day production needs, show creative, and overall POV of the consumer, especially in context to culture.
• Collaborate and ideate with key teams (media, social, sales, programming, publicity, production, internal creative, external agencies) to help the creation of innovative and effective multiplatform campaigns that deliver on audience targets and overall goals.
• Serve as point of contact with external agencies and partners, leading communication while building relationships, providing strategic feedback and managing approvals
• Maintain project tracking for multiple workstreams and deliverables to meet deadlines

Qualifications

Basic Requirements

• Bachelor’s Degree
• Must be willing to work in Los Angeles, CA
• 3+ years marketing experience (preferably in the entertainment/media industry) – includes experience in strategy development, campaign execution/management, or social/digital platforms
• Willingness to work overtime, atypical hours and on some weekends with short notice (small amount of travel involved)

Desired Characteristics

• Flawless visual storytelling and data visualization skills (PowerPoint, Keynote, etc.) to powerfully bring ideas and insights to life
• Excellent critical thinking, business writing, and collaborative interpersonal skills
• Strong attention to detail
• Confident, driven self-starter, with a dedication to excellence and maintaining a positive work environment
• Passion for television, entertainment and consumer marketing - this role requires a connection and/or understanding of cultural trends and consumer mindsets, someone excited by creative innovation
• Comfortable working in a fast-paced, high-volume environment
• Cross-functional thinker who can engage, motivate, and collaborate with internal teams across every phase of a campaign
• The ability to prioritize multiple projects with a variety of stakeholders in a complex environment - strong project management and organizational skills
• Strategic thinker and creative problem-solver; resourceful, able to initiate change and demonstrate influence with professionalism
• An enthusiastic team player that takes accountability and ownership of all work they manage and produce.

Additional Requirements

• This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $75,000 - $105,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.