Job Description

The content strategy manager will develop, execute, and maintain an integrated content strategy across all channels to support brand, communications, and demand generation goals. They will ensure a consistent, compelling message is delivered to Turnitin’s existing and future customers, partners, and other external stakeholders. The content manager will partner with other teams to plan and execute cohesive content calendars, lead content planning for major PR and brand campaigns, establish content governance and quality standards, drive cross-functional content prioritization, and regularly report on content performance to recommend continuous improvements.

The content strategy manager plays a critical role in shaping Turnitin’s brand. They should be an outstanding written, verbal, and visual communicator with strong organizational skills and an ability to thrive in a fast-paced work environment. They should possess strong leadership and teamwork skills, able to lead both direct reports and indirectly across the organization.

KEY RESPONSIBILITIES

• Develop and maintain an integrated content strategy that aligns brand, communications, and demand generation marketing goals, ensuring consistency across all channels and audiences.
• Partner with brand, communications, and marketing to plan and execute cohesive content calendars that support awareness, engagement, and pipeline growth.
• Lead content planning for major PR and brand campaigns, product launches, thought leadership moments, and executive visibility, ensuring materials ladder up to overall brand narrative.
• Establish content governance, quality standards, and review processes to ensure accuracy, brand consistency, and cross-team alignment.
• Drive cross-functional content intake and prioritization processes, balancing strategic needs, PR/brand campaign timelines, and business priorities.
• Partner closely with Demand Gen Marketing to optimize web, blog, and nurture content for performance, SEO, and conversion, while maintaining brand voice.
• Collaborate with the creative team to translate strategy into high-quality visual assets (e.g., videos, social posts, graphics).
• Regularly report on content performance, insights, and outcomes, translating data into clear recommendations and next steps.
• Use audience insights, analytics, and competitive research to refine content strategy and recommend continuous improvements.

Qualifications

REQUIRED QUALIFICATIONS

• Ability to craft and socialize narratives that connect brand, product, and customer value across multiple channels and formats
• Skilled at partnering and negotiating with teams without direct authority to drive shared outcomes
• Strong writing, editing, and messaging capabilities
• Social media experience, either as an individual contributor or managing the function
• Understands full-funnel marketing, SEO, PR and brand campaign development, and how content impacts awareness, conversion, and loyalty
• Able to build and manage workflows, prioritization models, and content governance systems that keep teams aligned and on track
• Comfortable using analytics, SEO insights, and market research to inform strategy and measure performance
• Can balance long-term brand building with short-term needs while staying proactive and solutions-oriented
• People management experience
• Bachelor’s degree in communications, public relations, journalism or related field
• 7-10 years of related work experience.

PREFERRED QUALIFICATIONS

• Previous content strategy leadership experience
• Experience working in the education technology sector

Additional Information

The expected annual base salary range for this position is: $112,125/year to $130,000/year. This position is bonus eligible.

Actual compensation will be provided in writing at the time of offer, if extended, and is determined by work location and a range of other relevant factors, including but not limited to: experience, skills, degrees, licensures, certifications, and other job-related factors. Internal equity, market and organizational factors are also considered.

Total Rewards @ Turnitin
At Turnitin, we believe Total Rewards go far beyond pay. While salary, bonus, or commission are important, they’re only part of the value you receive in exchange for your work.

Beyond compensation, you’ll experience the intrinsic rewards of unleashing your potential and making a positive impact on global education. You’ll also thrive in a culture free of politics, surrounded by humble, inclusive, and collaborative teammates.

In addition, our extrinsic rewards include generous time off and health and wellness programs that provide choice, flexibility, and a safety net for life’s challenges. You’ll also enjoy a remote-first culture that empowers you to work with purpose and accountability in the way that suits you best, all supported by a comprehensive package that prioritizes your overall well-being.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.

Our Values underpin everything we do.

• Customer Centric: Our mission is focused on improving learning outcomes; we do this by putting educators and learners at the center of everything we do.
• Passion for Learning: We are committed to our own learning and growth internally. And we support education and learning around the globe.
• Integrity: Integrity is the heartbeat of Turnitin—it is the core of our products, the way we treat each other, and how we work with our customers and vendors.
• Action & Ownership: We have a bias for action. We act like owners. We are willing to change even when it’s hard.
• One Team: We strive to break down silos, collaborate effectively, and celebrate each others' successes.
• Global Mindset: We consider different perspectives and celebrate diversity. We are one team. The work we do has an impact on the world.

Global Benefits

• Remote First Culture
• Health Care Coverage
• Education Reimbursement*Competitive Paid Time Off
• Self-Care Days
• National Holidays
• 2 Founder Days + Juneteenth Observed
• Paid Volunteer Time Off
• Charitable Contribution Match
• Monthly Wellness or Home Office Reimbursement
• Access to Employee Assistance Program (mental health platform)
• Parental Leave
• Retirement Plan with match/contribution

Seeing Beyond the Job Ad
At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and unleash your potential alongside us, join our team!

Turnitin, LLC is an Equal Opportunity Employer- vets/disabled.