Manager, Demand Generation

NBCUniversal

Manager, Demand Generation

Universal City, CA
Full Time
Paid
  • Responsibilities

    Job Description

    The Demand Generation team sits within the Growth organization at Peacock. This team has two core focus areas:

    1. Promotional Pricing Strategy – using data-driven insights to shape promotional offers that drive subscriber acquisition, upgrades, and retention.
    2. Growth Levers – identifying and evaluating net-new strategic opportunities to unlock sustainable subscriber and revenue growth.

    The Manager, Growth Strategy will contribute to both areas, playing a key role in shaping strategic direction through rigorous analysis, thoughtful frameworks, and cross-functional collaboration.

    Responsibilities:

    • Support development of promotional pricing strategies across ad-hoc and lifecycle scenarios in collaboration with cross-functional ream members (e.g. Product, Marketing, Finance)
    • Create and present clear and compelling strategic presentations to communicate pricing and growth recommendations to stakeholders across the organization
    • Develop business cases and strategic memos to identify new opportunities, articulate rationale, and evaluate past initiatives
    • Identify and evaluate key growth levers by developing strategic frameworks to assess initiative viability, subscriber impact, and financial outcomes
    • Contribute to the conceptual design of new pricing tests and growth initiatives, supporting hypothesis development and prioritization
    • Analyze and synthesize strategic insights for dissemination via presentations, wrap-up documents, and leadership briefings
  • Qualifications

    Qualifications

    ** Qualifications / Requirements**

    • Bachelor’s Degree in Marketing, Business, or an analytical field
    • 3+ years of experience in strategy, business analysis, pricing, or growth—ideally within the streaming, subscription, or digital consumer space
    • Proficiency with Microsoft Office suite (especially PowerPoint and Excel)
    • Experience crafting business cases and strategic recommendations based on both quantitative and qualitative inputs
    • Strong analytical and problem-solving skills and ability to work cross-functionally and influence stakeholders without direct authority
    • Detail-oriented, organized, and able to work flexibly across departments in a dynamic, fast-paced environment

    ** Desired Characteristics**

    • Passionate about entertainment, media, technology, or pricing, including knowledge of current industry trends/thinking
    • Communicative and collaborative, comfortable with a wide variety of stakeholders
    • Flexible and open minded
    • Results oriented with a high attention to detail
    • Experience with industry software such as Airtable, etc

    _ Additional Requirements:_

    • This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

    This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $95,000 - $115,000 (bonus eligible).

    Additional Information

    As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

    NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

    If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.