JOB LEVEL
M40
EMPLOYEE ROLE
People Manager

The Opportunity

At Adobe, we’re reshaping how people create using the power of Generative AI-and Firefly is at the heart of this transformation. We’re looking for a Firefly GTM Manager to lead our Acquisition, Engagement, and Mobile growth strategy for one of Adobe’s most strategic products.

Lead a team of growth GTM leads, working with product, PMM, marketing, and analytics leaders to build effective user acquisition, improve engagement, and increase mobile adoption. You will set the vision, drive cross-functional alignment, and deliver measurable business impact across the entire Firefly customer lifecycle.

What You’ll Do

• Lead and develop a high-performing team spanning acquisition, engagement, and mobile growth-providing strategic direction, clear priorities, and coaching for impact.
• Own the end-to-end growth strategy for Firefly across web and mobile, ensuring seamless integration between acquisition, onboarding, and retention programs.
• Partner with product, PMM and marketing leaders to shape the roadmap with insights from user behavior, market trends, and competitive analysis.
• Build and scale data-driven acquisition programs across paid, organic, and partnership channels-optimizing for quality and lifetime value.
• Oversee engagement and lifecycle initiatives, including onboarding, reactivation, and habit-forming campaigns across email, in-product, and push.
• Drive mobile growth strategies, including app store optimization, mobile-first onboarding flows, and in-app engagement programs.
• Partner with analytics to measure performance, extract insights, and communicate results to senior leadership.
• Serve as the voice of the customer across the organization, ensuring growth strategies align with delivering real, sustained value.

What You’ll Bring

• 12+ years of experience in growth marketing, product-led growth, or GTM strategy roles, with at least 4 years in people leadership.
• Proven success owning acquisition and engagement strategies at scale for consumer tech or SaaS products.
• Exceptional ability to translate data into strategic insights and business decisions.
• Strong cross-functional leadership and executive communication skills-able to influence at all levels.
• Experience in high-growth, fast-paced environments, ideally with Gen AI or other innovative technologies.
• A bias for action, intellectual curiosity, and a passion for building category-defining user experiences.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $127,300 -- $248,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.