Overview:

We're looking for a Growth Marketing Manager to help accelerate our footprint across LATAM and Canada focusing on paid media. In this role, you'll drive the strategy and execution of paid media campaigns across digital channels, with a major focus on CTV/OTT partnerships. You'll also work across paid social, YouTube, paid search, and emerging platforms to fuel user acquisition and retention.

You'll collaborate closely with our US and international teams to deliver high‑impact campaigns. This is a role for someone who thrives in a fast‑moving environment and knows how to turn insights into growth. If you're a strategic thinker with deep expertise in digital media and an interest for streaming and entertainment, this is your chance to shape the future of Pluto TV's global growth.

Responsibilities:

• Lead end‑to‑end execution of growth marketing campaigns, continuously optimizing to hit core business and acquisition goals.
• Own paid media strategy across channels, with a deep focus on customer acquisition and KPI performance.
• Partner with creative, lifecycle, product marketing, and finance teams to ensure campaigns ladder up to broader business objectives.
• Collaborate with content marketing and creative teams to prioritize assets and ensure deliverables meet platform specs.
• Leverage deep knowledge of paid media platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads) and CTV/OTT to drive performance.
• Build and deliver performance reports and insights for leaders and cross‑functional partners.
• Maintain centralized media plans, budgets, forecasts, and reporting with accuracy and attention to detail.
• Ensure flawless campaign launches, including tracking, budget setup, and reporting.
• Partner with Analytics to evaluate performance and translate results into actionable next steps.
• Manage billing reconciliation and ensure timely partner payments.
• Stay ahead of industry trends, tools, and best practices to elevate our OTT and digital media strategy.

Basic Qualifications:

• Bachelor's degree required.
• 4+ years in digital media planning/buying, ideally in entertainment, streaming, or user acquisition.
• Experience in in‑house growth marketing or agency roles supporting entertainment clients.
• Proficiency with programmatic DSPs, Google Ads, paid social, CTV/OTT, and ad‑serving platforms (e.g., DCM).
• Deep knowledge of OTT/CTV advertising, including streaming and native placements.
• Experience with data visualization tools (Looker, Tableau) and the ability to turn data into strategy.
• Robust analytical and numerical acumen to help drive data into actionable marketing decisions.
• Solid knowledge of KPIs, media measurement, and attribution tools (Google Analytics, Adobe, Kochava).
• Advanced skills in Excel, PowerPoint, and Google Workspace.
• Top-notch communication skills and comfort presenting in a matrixed organization.
• Fluency in English and Spanish.
• Experience working on global teams and navigating regional nuances.

Additional Qualifications:

• Deep proficiency in Excel, PowerPoint, and Google Drive.
• Experience with Adobe Analytics, Google Analytics, Tableau, Looker.
• Working knowledge of SA360 / CM360.
• Working knowledge of SAP Ariba.
• Attention to detail and proactive communication style.
• Ability to thrive in a fast‑paced, evolving environment.
• Fluency in Portuguese is a plus.

Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.

ADDITIONAL INFORMATION

Hiring Salary Range: $85,000.00 - 100,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City