Job Description
Welcome to Peacock, the dynamic streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.
As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.
We are looking for you – a dynamic, data-driven, best-in-class talent to join the Peacock team as the Manager, Performance Marketing, Programmatic & Search. This is a critical role within the Growth Marketing organization, specifically the Performance Marketing team. The role will support the team in planning the Always On strategy and managing the optimization of programmatic and search campaigns driving subscriptions across Peacock/direct-to-consumer products.
Responsibilities:
Work closely with the Sr. Director, Performance Marketing to lead campaign strategy and optimization recommendations across major programmatic and search platforms (DV360, YouTube, Amazon, TradeDesk, Google Ads Manager, Search Ads 360)
Analyze campaign performance regularly and provide insightful updates on pacing, volume, optimizations, and channel contributions to business goals
Collaborate with cross-functional teams to formulate programmatic and search strategies, including new testing recommendations
Work with programmatic and search platform partners to stay on top of industry trends, leverage new technologies and participate in open betas
Help manage programmatic and search budgets based on MTA and MMM model outputs
Oversee a paid media specialist, ensuring channel expertise, flawless execution, and continuous learning
Qualifications
3-4+ years of experience in programmatic buying (Google, Amazon, TradeDesk) required, experience in search buying a plus
2+ years’ experience managing junior team members
Experience with programmatic campaign optimizations, analysis, and reporting
Experience with onboarding and implementing DCO solutions
Experience with campaign automation tools, automated and AI-powered workflows
Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
Proven track record optimizing media campaigns to deliver against CPA and volume objectives.
Experience working in Excel – knowing your way around Pivot tables is a must
Familiarity with testing methodologies, experimental design and ability to input into learning agenda.
Desired Qualifications
Excellent oral and written communications skills
Self-motivated and results oriented with a high regard for attention to detail
Entertainment, advertising or e-commerce industry experience a plus
Additional Requirements
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.