JOB LEVEL
M30
EMPLOYEE ROLE
People Manager

** About the Opportunity and Team**

Social Media, Creators, and Communities are transforming how brands build relevance and long-term customer relationships. These channels generate rich, fast-moving signals across culture, conversation, sentiment, and performance-introducing new challenges around measurement, attribution, and sustained impact across the entire customer journey.

Within the Growth Marketing & Insights organization, our team develops actionable Category & Customer Insights and measures Marketing Effectiveness as our dual purpose. We are a multidisciplinary team of change agents-data scientists, strategists, and analysts-who thrive in ambiguity, move fast with rigor, and tackle complex, evolving challenges. We enable decisions at the E-Team level and help the business move from insights to execution to growth. We partner closely with Marketers, Product, GTM, and Finance to bring clarity to emerging problem spaces.

** About the Role**

We’re looking for a Manager, Social & Influencer Measurement to lead how we define, measure, and optimize success across Social, Influencer, and Community marketing. It drives full-stack measurement and strategic impact for Adobe’s Social Marketing in Organic, Paid, and Earned channels.

You will be a builder of teams, systems, and standards, not only keeping pace with a fast-moving field, but leading innovation within it. You’ll manage and develop analytics and data science talent, own end-to-end measurement frameworks, and serve as a trusted thought partner to senior marketing leaders.

What You’ll Do

• Shape how Social and Influencer impact is measured and quantified, how insights are produced at scale, and how those insights translate into confident decisions, actions, and meaningful business outcomes.

• Lead and grow a team of analysts and data scientists, setting clear direction, prioritizing the right work, coaching for impact, and building durable systems that scale team effectiveness.

• Measure and evaluate end-to-end social-first initiatives (campaigns, announcements, launches, events), establishing reporting and optimization metrics across the funnel.

• Translate ambiguous and multi-dimensional signals into structured analysis, developing proxies and heuristics to connect upper-funnel outcomes (reach, attention, engagement, sentiment, influence) to business results (e.g., MAU, LTV, ARR).

• Set quarterly goals and establish operating rhythms. Monitor weekly and sometimes daily performance. Use data to guide investment and budget decisions across content creation and paid media. Balance customer acquisition cost, return on investment, and long-term brand impact.

• Build and scale analysis pipelines and data foundations, partnering with Data Engineering to ensure data quality, metric integrity, and reliable insights at scale; work with large, complex datasets, including text and social conversation data.

• Adopt and champion AI-first workflows (e.g., assisted analysis, synthesis, and reporting) to improve team productivity, speed to insight, and analytical leverage-while maintaining strong judgment, rigor, and accountability.

What You’ll Need to Succeed

Leadership & Management

• Over 3 years managing people, demonstrating success in building, leading, and developing high-performing analytics or advanced data analysis teams.

• Demonstrated ability to set priorities and expectations, manage tradeoffs, and drive execution in a fast-moving, ambiguous environment.

• A leadership style that is curious, results-focused, and grounded in ownership, continuous learning, and pushing the standard higher.

Analytics & Systems Thinking

• 8-10+ years of experience in marketing analytics, growth analytics, product analytics, or data science, with exposure to social, influencer/creator, or community measurement.

• Proven judgment solving problems without clear playbooks or ground truth, including non-routine analytical challenges requiring advanced analytical, statistical, or experimental methods.

• Strong analytical reasoning and comfort working with imperfect, fragmented, or non-attributable data.

Communication & Influence

• Ability to understand complex systems and explain them simply to both technical and non-technical audiences.

• Proven experience influencing senior and executive partners through clarity, structure, and data-driven storytelling.

• Trusted partner attitude with strong cross-functional instincts in large, matrixed organizations.

Nice to Have

• Experience with influencer/creator platforms, social listening tools, or content analytics

• Background in brand measurement, sentiment analysis, or community health metrics

• Experience scaling analytics practices for emerging or rapidly evolving marketing channels

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $128,100 -- $265,800 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

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In California, the pay range for this position is $183,600 - $265,800

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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