Marcomm Inc. is hiring for an Email Marketing Specialist!

This role is responsible to help guide and advance the email execution process by focusing on strategy, design, and execution of email marketing. This person will be active in designing and implementing email campaign efforts and supporting company protocol for email compliance.

This position will work closely with (1) Business Team Marketing teams, which act as strategic partners and focus on content and campaign objectives, (2) Email developers (3) Partners and Vendors that may be involved with email strategy and design (4) Occasionally interact with web, paid media, and social marketing.

Our client is seeking a highly organized and detail-oriented Email Marketing Specialist with a passion for crafting compelling content, a strong understanding of email marketing best practices, and a knack for project management. As an integral member of our marketing team, you will be responsible for planning, executing, and analyzing email marketing campaigns that drive engagement, generate leads, and nurture customer relationships. Your expertise in project management will ensure that campaigns are delivered on time, while your design skills will contribute to creating visually appealing and engaging email content. Candidate should be passionate about power sports, their customers, and the supporting lifestyle. You thrive in a fast-paced, innovative environment and have a strong work ethic.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Plan, manage, and track email marketing campaigns from conception to execution with marketing team collaboration.
• Proficient in email design software, such as Adobe Creative Suite (Photoshop, Xd, Illustrator). Ability to resize images, create animated gifs, design within artboards, etc.
• Proven track record of success in developing and executing email marketing campaigns that drive results.
• Comfortable taking a creative brief and turning it into a fully designed email layout optimized for the mobile experience and adhering to brand standards (some copywriting experience).
• Experience with an enterprise-level email delivery system (ESP) like Salesforce, preferred.
• Understanding of HTML and CSS for email development and design.
• Maintain standardized processes for complete end-to-end testing for each email, including display testing and dynamic content (verifying creative and/or content versioning for different audiences).
• Advocate for email best practices to maximize deliverability, inbox placement, accessibility, and engagement.
• Understanding of segmenting subscriber lists to ensure targeted messaging and maximize campaign effectiveness to business goals.

MINIMUM QUALIFICATIONS:

• 4-year degree in Marketing, Communications, Web design/Development, or other related areas of study, or equivalent work experience.
• Experience with Project Management software like Jira, preferred.
• Strong understanding of email marketing principles, including email design, copywriting, and segmentation.
• Skilled at self-managing timelines and deliverables based on agreed-upon priorities.
• Strong organizational and time management skills, ability to work independently and as part of multiple teams.
• Excellent written and verbal communication and interpersonal skills.
• Demonstrated ability to think critically and strategically for a variety of use cases.

Marcomm Inc. is headquartered in Minneapolis. The types of Marketing, Interactive, Digital and Creative jobs we offer are dynamic, fun and always fast paced. Our employment package is "best-in-class" because we're committed to hiring the brightest, most qualified talent available.

For more info check out our website at www.marcommdept.com

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