We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Market Development, Senior Associate is part of the strategic advisory team to the business which influences the development of relationships with key clients and prospects in order to create RSM promoters in the business community. Driven by a strong understanding of RSM’s business, the industries we serve and the growth objectives of the markets, the market development senior associate supports development and implementation of go-to-market activities aligned with enterprise industry and LOB strategies to strengthen relationships with key targets, including existing clients and prospects, as well as key community influencers. They are aligned with RSM’s Communication, Marketing and Growth (CMG) enterprise goals and programs. The market development senior associate will be industry or location-focused and have responsibilities for helping nurture growth in the local markets. Regardless of prime responsibility, this role is responsible for supporting overall health of the markets they serve, in tandem with the market development manager.

ESSENTIAL DUTIES:

Supports the creation of the local association strategy in collaboration with the market development manager either by industry or industry-agnostic; builds and maintains relationships with strategically aligned external organizations, ensuring focus on showcasing RSM’s expertise and advancing relationships with identified focus targets; positions RSM thought leaders and industry eminents to increase RSM’s exposure on the market level all in alignment with enterprise, line of business, industry and CMG goals and priorities.

Marketing advisor to local leadership and practice stakeholders in the markets from either a local market lens or an industry perspective in the following manner.

Local market:

• First-choice advisor to market leaders on developing marketing strategies that support overall business objectives based on market conditions, competitive positioning (specifically key market/industry insights from business developers, pursuit teams, and COIs in the field, and intelligence from local market publications), and internal research tools and data, with support of the market development manager, to make suggestions on marketing tactics.

Industry:

• Accelerator of new and expanding business through account-based marketing strategies. Collaborates with launch team leaders and the local teams and in alignment with enterprise line of business and industries, to facilitate targeting by industry, including defining criteria and identifying targets, providing tools and market insights to inform targeting decisions, and advising on the development of these relationships. May participate as an advisor on relationship development plans and in account strategy development/pursuit discussions.
• Supports the advancement of focus target relationships in an industry by seeking and providing transparency into demand generation results coming through enterprise marketing campaigns (interpreting, analyzing, synthesizing, and providing feedback on digital metrics); applying insights to bring ideas and observations to local teams on how to accelerate target relationships based on stages of the buyer journey.

Works closely with local practice leaders and counterparts across the CMG organization to ensure timely execution of integrated marketing plans that are aligned with and support key business strategies for assigned growth team(s), markets, industry(ies) or service lines; work in partnership with aligned business developers to achieve strategic growth objectives.

Key contributor of local go-to-market/intentional growth team meetings, applying national programs to local market target audiences to support growth efforts, offering an informed perspective on ways to deepen the relationship through a marketing lens i.e., relevant content, buyer journey stages/personas, marketing programs, etc.

Supports integration of national priority industry or LOB marketing strategies and programs locally with a focus on targeting priority clients and focus targets to drive growth, deepen relationships, and measure effectiveness. Contributes to the ongoing development of strategic national marketing programs by providing relevant feedback to industry/service line marketing teams on the impact of programs in driving growth in the local markets.

As client experience strategists, connect and interpret key Voice of the Client and post engagement survey findings to other areas of the practice to drive growth; may attend Voice of the Client interviews; responsible for sharing industry-specific findings with Industry Natural Work Teams.

Applies enterprise marketing programs and strategies to the local market:

• Empowers client service professionals with growth tools and training.
• Advises on positioning RSM as a middle market leader and strong corporate citizen, including board involvement of local professionals who will build relationships with Tier 1 & 2 targets, uncover business opportunities, develop referral sources (COIs, alumni), align with CDI strategy and create RSM promoters in the market.
• Supports with local public relations efforts in full alignment with CMG media strategies and positioning to help advance the RSM brand in the local marketplace (feature local leaders, promotions, Volunteer Day, Birdies for Love efforts, etc.). Promote national media releases locally as appropriate.
• Champions the firm’s brand internally and externally; ensures full compliance with the brand strategy, messaging, and identity for their areas of responsibility.

EDUCATION/CERTIFICATIONS

• Bachelor’s degree required

TECHNICAL/SOFT SKILLS

• Strong understanding of marketing channels and stages of the buyer journey
• Strong project management skills
• Strong written and verbal communication skills
• Highly collaborative
• Basic knowledge of digital marketing strategies and tactics; ability to interpret and analyze data to identify trends and practical application of campaign results

EXPERIENCE

• 3-5 years of marketing/growth experience in a B2B or professional services organization
• Proven success supporting marketing and relationship development programs.

LEADERSHIP SKILLS

• Executive presence with internal and external stakeholders; ability to influence others at mid-to-senior levels throughout the business.
• Ability to lead strategic conversations and influence decisions; ability to uncover and drive alternative points of view across the organization, particularly with mid-to-senior leaders.
• Comfort working within a complex matrix organization.

At RSM, we offer a competitive benefits and compensation package for all our people. We support and inspire you to prioritize your wellbeing by delivering personalized, holistic programming for your physical, emotional, financial and community wellbeing. RSM has a generous time off policy with at least 14 paid holidays, wellbeing days and associate and above access to self-managed time off. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

RSM is proud to be an Affirmative Action and Equal Employment Opportunity employer.  We are proud to provide our employees with tools to assist them in being successful in achieving both personal and professional goals. We welcome and support all our employees to thrive in an environment free of discrimination and harassment. As an Affirmative Action and Equal Opportunity Employer all applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at careers@rsmus.com.

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). However, those candidates who may be recent U.S. college / university graduates possessing 1-2 years of progressive and relevant work experience, excluding internships, in the U.S. or his/her home country would be eligible for hire as an experienced candidate and thus eligible for sponsorship.

If you have questions, please reach out to your recruiter. If you are unsure who your recruiter is, please reach out to our immigration question mailbox at globalmobilityandimmigration@rsmus.com for assistance. Only questions specifically related to sponsorship will be considered and answered by the global immigration team’s mailbox.

Compensation Range: $71,100 - $127,700

RSM is the leading provider of professional services to the middle market. The clients we serve are the engine of global commerce and economic growth, and we are focused on developing leading professionals and services to meet their evolving needs in today’s ever-changing business landscape. Our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. RSMUS, LLP is led by Brian Becker, managing partner & CEO of RSM US LLP. He oversees over 17,000 assurance, tax and consulting professionals across nearly 100 offices in the U.S., Canada, India and El Salvador. RSM US and RSM UK recently announced plans to merge, creating a transatlantic enterprise with more than 23,000 people across six countries, including U.S., Canada, UK, Ireland, India and El Salvador.