Job Summary:

Responsible for leading and managing all operations, business development, and strategic initiatives for home health and hospice services across a specific market or region. This role drives census growth, ensures high-quality patient care, maintains regulatory compliance, and achieves financial objectives. Expected to collaborate with senior leadership, clinical teams, referral sources, and community partners to expand market share, oversee multi-site operations, and uphold the organization’s mission of delivering compassionate, patient-centered care.

Essential Functions:

• Strategic Leadership: Develop and execute market-specific business plans to meet financial, operational, and clinical goals for both home health and hospice programs. Contribute to the organization’s overall strategic vision.
• Business Development: Lead sales and marketing strategies to increase patient census and market share. Build and maintain relationships with referral sources (e.g., hospitals, physicians, skilled nursing facilities) and community stakeholders. Conduct market analysis to identify growth opportunities and develop competitive strategies.
• Operational Oversight: Manage multi-site operations to ensure efficient delivery of home health and hospice services. Monitor key performance indicators such as patient outcomes, cost per case, and staff productivity. Ensure seamless coordination between home health and hospice programs.
• Team Leadership: Recruit, train, and manage clinical, sales, and operational teams. Foster a culture of collaboration, accountability, and excellence. Provide mentorship and professional development to ensure high-performing teams.
• Compliance and Quality: Ensure compliance with federal and state regulations, including Medicare and Medicaid standards, for both home health and hospice services. Oversee quality assurance programs to maintain CMS and CHAP accreditation and high patient satisfaction scores.
• Financial Management: Develop and manage budgets, revenue forecasts, and financial performance for the market. Oversee billing, reimbursement processes, and contract negotiations with managed care organizations. Optimize cost efficiencies while maintaining care quality.
• Stakeholder Engagement: Represent the organization to external partners, including healthcare providers, insurers, and regulatory bodies. Advocate for home health and hospice services within the community and promote early discussions about care options.

Additional Responsibilities:

• Performs other duties as assigned or requested.
• Maintain timely and accurate reporting of market activities.
• Conforms to all applicable Agency policies and procedures.
• Participates actively in continuing education and in-services.
• Maintains confidentiality of patient information and business trade practices

Knowledge / Skills / Abilities:

• Organizational skills
• Strategic planning, financial forecasting, and budget management expertise.
• Exceptional communication, negotiation, and relationship-building skills.
• Ability to lead and motivate diverse teams in a fast-paced environment.
• Knowledge of healthcare compliance, quality assurance, and clinical operations.
• Ability to supervise in accordance with Agency’s policies and applicable laws.
• Ability to respond to common inquiries or complaints, regulatory agencies, or members of the business community.
• Strong decision-making skills and ability to work independently.
• Time management
• Cooperative attitude
• Strong understanding of Medicare-certified home health and hospice regulations and reimbursement models.
• Experience navigating managed care contracts and value-based care models.
• Treats all information and data within the scope of the position with appropriate confidentiality and security.

Risk Management:

• Cooperates fully in all risk management activities and investigations.
• Keeps abreast of changes in health care law.
• Maintains Agency/program compliance with local, state, and federal laws as well as state accreditation standards.

Minimum Position Qualifications:

• Education: Bachelor’s degree in healthcare administration, business administration, or a related field required; Master’s degree (e.g., MBA, MHA) preferred.

• Experience: 7-10+ years of progressive leadership experience in home health and/or hospice operations, with a focus on multi-site or multi-state management.

• License / Certification: Driver’s license and proof of current auto liability insurance; no listing in the OIG Excluded Provider listing

Environmental Conditions:

Works under a variety of conditions in facilities and offices; ability to work flexible schedule; some exposure to unpleasant weather. moderate stress and emotional demands.

Physical Requirements: Sitting is required. Requires ability to always handle stressful situations in a calm and courteous manner. Requires working under some stressful conditions to meet deadlines and agency needs. Extensive travel within the market to oversee operations, meet with stakeholders, and support staff.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities.