Market Research Analyst I

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Dark Horse Insight

Market Research Analyst I

Remote, CO
Full Time
Paid
  • Responsibilities

    Position Overview

    The Market Research Analyst 1 position is a critical part of Dark Horse Insight's ability to deliver top-tier, human-centered research. It exists to assist the research team in developing an empirical understanding of clients current and target audiences – their attitudes, behaviors, needs, and opportunities for engagement. This is accomplished through primary and secondary research methodologies, including MROCs, surveys, IDIs, focus groups (both synchronous and asynchronous, in-person and virtual), and other qualitative and quantitative approaches. This position will primarily interact with other research team members, but will assist in serving both direct clients and partner agencies, with the aim of helping every client to make decisions with confidence.

    From designing surveys and interviews to analyzing data and crafting compelling reports, your work will fuel confident, evidence-based decision-making. This role is ideal for someone who takes initiative and learns quickly – someone who doesn't need constant oversight to produce excellent work – and someone who actively seeks opportunities to grow and improve.

    Why You'll Love this Role

    • Collaborate with a thoughtful, talented team who cares deeply about doing meaningful work
    • Learn directly from experienced founders with decades of client, research, and leadership experience
    • Enjoy flexible, remote work—with a focus on outcomes
    • Gain hands-on experience across a wide range of qualitative and quantitative research methodologies
    • Make an impact by helping organizations hear, understand, and serve real people

    Strategic Impact

    • Deliver rigorous and empathetic research that reflects the voice of the customer (VOC)
    • Strengthen client decision-making by producing clear, actionable findings
    • Ensure the quality, accuracy, and usefulness of all research outputs
    • Support project-based and long-term relationships through professional, thoughtful collaboration

    Essential Duties / Responsibilities

    1. Research Design and Execution ****

    • Contributes to the design and execution of primary research projects, including (but not limited to) surveys, IDIs, and focus groups.
    • Is jointly responsible for any or all of the following (based on project needs): research design, material fabrication, data collection / processing, data analysis, conclusions and recommendation, report preparation, and presentation to internal stakeholders. May be assigned primary responsibility for some aspects of any given project.

    2. Participant Recruitment

    • Recruits qualified research participants, either directly through social media recruits, or direct emails / phone calls or indirectly through managing panel providers.

    3. Data Collection and Processing

    • Processes qualitative and secondary information through coding, categorizing, calculating, and verifying information or data.
    • Gathers data on client competitors, analyzing their prices, sales approach, and strategies for marketing and distribution.

    4. Data Analysis and Interpretation

    • Performs descriptive and basic inferential statistical analysis as appropriate, and assists in advanced statistical analysis.
    • Analyzes data or information, identifying the underlying principles, reasons, or facts by breaking down information into separate parts and compiling data across various inputs.

    5. Quality Assurance __

    • Ensures quality and accuracy of research output (data, charts, tables, reports, presentations), including proofreading, fact-checking, formatting, and editing. _ ___

    6. Reporting and Collaboration

    • Works collaboratively with project teams in the development and reporting of research findings.
    • Assists Head of Research Operations or other analysts in providing consultation and feedback to clients on research methodology, analysis, and application of results.

    7. Project and Client Management

    • Is responsible for project-management duties (timelines, correspondence, logistics) to guarantee timely and high-quality results.
    • Serves as an objective VOC representative of audience segments for cross-functional teams as needed and able.

    8. Perform All Other Duties as Needed

    • As a collaborative team committed to the success of our organization and our clients, someone in the Market Research Analyst I role may be asked to perform other duties and assignments at Dark Horse Insight as needed.

    Success Metrics

    • High-quality deliverables submitted on time and with minimal revisions
    • Clear and actionable insights presented to internal and external audiences
    • Ongoing professional development and growth in skill and autonomy

    Knowledge / Experience

    • Bachelor's Degree in Business, Marketing, Data Analytics, Applied Math / Statistics, Social / Behavioral
    • Sciences or equivalent professional experience
    • 2+ years of experience in qualitative and / or quantitative methodologies
    • Experience with SPSS or similar package desirable
    • Experience with Microsoft Office required, proficiency with Excel strongly preferred

    Skills / Abilities

    • Ability to work in a team environment
    • Ability to accept and adapt to feedback from others
    • Ability to work independently, take initiative, and understand client needs
    • Ability to communicate research results into actionable information
    • Ability to persuade others to change their minds or behavior
    • Demonstrates analytical thinking in evaluating information
    • Demonstrates complex problem solving to review related information for development and evaluation of options for actionable solutions
    • Demonstrates decision making skills in considering the relative costs and benefits of potential actions to choose the most appropriate one
    • Demonstrates active learning, understanding the implications of new information for both current and future problem solving and decision-making
    • Excellent reading comprehension skills
    • Excellent active listening skills
    • Excellent written and oral communication and presentation skills
    • Excellent interpersonal skills
    • Excellent social perceptiveness with awareness of others' reactions and understanding why they react as they do
    • Excellent spreadsheet development skills; ability to develop clear, concise reports, charts, and graphs, which effectively communicate information and analysis

    Inclusivity and Encouragement to Apply

    At DHI, we are committed to building a diverse, inclusive, and engaging workplace. If you're excited about this role but don't meet every single qualification, we encourage you to apply anyway. You may be just the right candidate for this or another position. We believe in growth, learning, and opportunity and welcome applicants from all backgrounds and experiences.

    About Dark Horse Insight

    Dark Horse Insight is a full-service market research firm serving a mix of for-profit and non-profit clients, as well as multiple marketing, brand, and strategy agencies, across sectors. We believe that research is more than data—it's about real people and the decisions that impact them. Our values guide how we work:

    • We give a darn.
      • Life is more than work. Because there are so many other precious and meaningful parts of life apart from work, many people approach their work as the obstacle to those non-work pursuits and responsibilities.
      • At the same time, for most of us, work constitutes a significant share of our waking hours and our mental exertions. And we want that to count for something. We want our work to have an impact. We care about the success or failure of the clients we partner with, and we never forget that every organization we serve is having an impact on actual people. We care about them especially, as so much of our business involves representing their needs and goals to our clients.
      • We don't care about details because we're finicky or OCD. We care about details because we live with an awareness that the insights we help to surface will make a material difference for our clients and the people they serve.
    • We ask amazing questions and listen with love. * “Consumer” research is never merely pro forma. Those consumers and constituents are actual people. And people are complex and dynamic. To answer nearly every business question an organization brings to us, we're going to need to gather real, authentic information from actual humans. And we generally can't achieve that by asking simplistic questions. * Instead, we come at the business question from the perspective of those impacted. What experience or perceptions do they have enough context to share with us? What concepts are simply too abstract for them to respond to? We construct amazing questions crafted to elicit deep and true responses from people. * And then we listen with love. We set aside our own opinions, beliefs, worldview, and prior experience, and do our best to perceive the lived context embedded in the answers. Not just what are they saying, but in what context are they saying it? What are they not saying? What are they saying indirectly? Why are they reluctant to be direct? This is not so we can judge, but so that we can plant ourselves in their shoes while we hear and interpret what they're telling us.
    • We are accountable, mutual collaborators. * We're born collaborators, and we delight in building long-term, high-trust working relationships and partnerships. * Collaboration like this requires a mindset of mutuality. We put ourselves in the shoes of one another and our partners, and we always strive for win-win outcomes and mutual understanding. * This kind of high-trust collaboration raises the bar for accountability. We are accountable for the things we are primarily responsible for, and that sense of responsibility helps us expect accountability from one another. None of us can be successful in our own commitments unless we can count on our teammates and clients to come through on their commitments.

    If you're looking for a place to grow, contribute meaningfully, and be apprenticed by people who care about your future, we'd love to hear from you.

    DHI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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