Marketing Analyst, Creative Center of Excellence
Wilmington, DE

As a Barclays Marketing Analyst, Creative Center of Excellence, you’ll be responsible for facilitating the review & approval of all marketing materials for our external partner, Gap. This includes maintaining advertising guidelines, a repository of approved creative and language. You’ll drive improvements in the approval process and drive consistency across marketing assets. This is an opportunity to span across the customer journey for the entire Gap cobrand card and private label portfolio and work directly with external contacts at Gap Inc.

Barclays is one of the world's largest and most respected financial institutions, established in 1690, with a legacy of success, quality, and innovation. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.

We currently offer a hybrid working model where colleagues have the flexibility to split their time working from home and an office. Everyone has the opportunity to integrate their professional and personal lives through this dynamic working model.

What will you be doing?

• Being responsible for facilitating the approval of all marketing materials developed by Gap Inc
• Receiving, reviewing, and moving assets through the marketing approval process
• Identifying areas that that fall outside marketing/partner guidance and communicating necessary changes to be made ahead of in-market release
• Developing and maintaining a marketing guidelines repository for approved assets – the repository is referenced during reviews and quality assurance
• Ensuring repository is up to date with all required documentation for audit purposes and contributing to those audits, as needed
• Hosting daily and weekly meetings with key internal stakeholders, as well as external Gap Inc. Brand Leads
• Managing and communicating out Gap Inc. marketing status reports, including key metrics trends and SLAs for future process improvements
• Working collaboratively with internal Barclays’ teams, including Legal and Compliance, to ensure the correct approvals and language are in place for Gap card products

What we’re looking for:

• Excellent communication skills, both written and spoken
• Solid attention to detail
• Ability to work in a fast-paced environment, sometimes within tight timelines
• Bachelor’s degree is required (Business related field, Marketing is preferred)

In addition to the skills required to execute the job well, we're looking for people with the following capabilities to grow and contribute to our culture:

• Empathy: An ability to see a situation from another person’s perspective
• Ownership: A strong sense of pride in your work
• Connection: Build relationships with partners and colleagues
• Innovation: Openness to finding creative solutions
• Persistence: Desire to go above and beyond when necessary to get the job done
• Collaboration: Work well with others while building projects together

Skills that will help you in the role:

• Ability to juggle competing priorities
• Solid decision-making and judgement
• Self-starter, a motivated solution seeker
• Familiarity with and understanding of Workfront platform

At Barclays we understand that power of great customer experiences and we work hard every day to make sure that the needs and expectations of our customers are met and exceeded. We focus our energies on making every customer engagement better than before.

Where will you be working?

Barclays’ Wilmington campus boasts a recently renovated office space featuring a cafe, coffee bar, wellness breakout spaces and more. The campus is located along the historic Wilmington Riverfront where a glance out our windows reveals a scenic look at the Christina River and a growing riverfront community of luxury apartments, shops and restaurants. Additionally, the Wilmington train station is a short walk away, making travel from New York and Washington, DC fast and convenient.

We offer an environment that enables you to thrive and make an impact. Our colleagues are hard-working, focused on solutions, and collaborative. Here you will find people helping people at every level. Our culture is dedicated to innovation and maintaining a sense of balance and well-being.

We’re a global, vital and highly respected financial organisation with an inspiring Purpose. Operating in 50 countries and employing around 83,000 people across the world, we help communities, individuals and businesses thrive. And we’ve created financial solutions and technology that the world now takes for granted. A career with us can offer incredible variety, depth and breadth of experience, and the chance to learn from some of the best minds in technology and finance.