Marketing Analyst

T

The Spencer Group, Inc.

Marketing Analyst

Leawood, KS
Full Time
Paid
  • Responsibilities

    We’re seeking an experienced Marketing Analyst who thrives at the intersection of data, strategy, and storytelling. This role will proactively analyze marketing performance data and deliver actionable, data-driven insights to the CMO and marketing team — directly driving growth, optimizing marketing spend, and informing key business decisions. With advanced analytical skills, expertise in visualization tools, and the ability to translate complex data into compelling stories, this person will be a cornerstone of our marketing intelligence function.

    Key Responsibilities:

    Proactive Insights & Growth Optimization

    • Serve as the marketing team’s strategic data partner, proactively surfacing insights and recommendations that drive growth, improve lead generation, and optimize eCommerce conversions and marketing spend.
    • Analyze trends across campaigns, channels, creative assets, and customer segments to identify opportunities, gaps, and actionable strategies.
    • Deliver concise, impactful insights to the CMO and marketing leadership through presentations, dashboards, and reports that drive decision-making.

    Data Analysis, Visualization & Dashboards

    • Leverage a dynamic set of data analysis and visualization tools (including Power BI, Google Analytics, and other platforms) to create, maintain, QA, and enhance marketing performance datasets and dashboards.
    • Build and maintain custom dashboards and automated reporting pipelines for marketing performance and lead generation campaigns.
    • Collaborate with internal stakeholders to translate data outputs into engaging presentations and PowerPoint decks that tell a story and guide business strategy.
    • Organize, analyze, and present market intelligence data and trends across a range of products in the wellness industry to inform marketing and product strategies.

    Measurement Infrastructure & Tracking

    • Assist with website analytics tracking implementation, ensuring accurate tagging, conversion tracking, and attribution across all digital touchpoints.
    • Support the development of marketing measurement frameworks, creative tagging strategies, and attribution models to better understand full-funnel performance.
    • Partner with web and technology teams to continuously refine tracking and ensure data integrity across platforms.

    Advanced Analytics & Intelligence Gathering

    • Apply advanced analytical skills to mine, interpret, and synthesize quantitative and qualitative data into intelligence and actionable insights.
    • Utilize Generative AI tools to enhance research processes, increase efficiency, and uncover new trends and opportunities.
    • Proactively develop compelling trend analyses and thought-leadership content with clear and actionable connections to business decisions and implications.

    Qualifications

    • Bachelor’s degree in Marketing, Business, Data Science, Analytics, or related field (Master’s preferred).
    • 5+ years of marketing analytics or business intelligence experience in a lead generation–driven organization, preferably in the wellness or consumer products space.
    • Proven experience working directly within a marketing team to understand campaign management, omni-channel lead attribution, and performance optimization.
    • Proven ability to deliver proactive, actionable insights to senior leadership, with a focus on optimizing marketing spend and driving growth.
    • Advanced proficiency with analytics and visualization tools (Power BI, Google Analytics 4, Looker Studio, Tableau, or similar).
    • Expertise in website tracking implementation, marketing measurement frameworks, and attribution modeling.
    • Skilled in both quantitative and qualitative analysis, with the ability to synthesize large datasets into clear, actionable stories.
    • Familiarity with Generative AI tools and their application in research and analytics workflows.
    • Exceptional communication and presentation skills, with the ability to craft compelling narratives from data and deliver them to C-suite audiences.
    • Highly organized, detail-oriented, and adept at managing multiple projects simultaneously.

    What Success Looks Like

    • Timely delivery of actionable insights that directly influence CMO and marketing team decisions.
    • High-quality, dynamic dashboards and reports that track marketing performance across all channels and campaigns.
    • Clear attribution of leads, revenue, and lifetime value to marketing initiatives, enabling optimized spend and higher ROI.
    • Sophisticated measurement infrastructure that accurately captures and reports on marketing activities.
    • Well-researched trend analyses and market intelligence that position the company as an industry leader and inform strategic investments.