Benefits:

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Job Summary

FLOW SOCIETY is seeking a Marketing Assistant to join our team! As our Marketing Assistant, you will be working closely with the Marketing Department, following up on leads, updating CRM data, and working towards overall marketing goals. You will also be creating social media advertisements and posts, creating video content, maintaining ads, and designing promotional material. The ideal candidate is creative, is familiar with both social media platforms and design concepts, and has experience working with Microsoft Office and Photoshop.

Responsibilities

We are seeking a highly motivated and detail-oriented Assistant Digital Marketing to support our growing performance marketing initiatives

This role will support day-to-day operations and long-term strategy planning and execution across ecommerce, paid media, CRM, and social commerce platforms with an emphasis on paid media and TikTok Shop management

The ideal candidate is highly organized, proactive, and excited to grow in a fast-paced environment

Strategizing, executing, and optimizing digital marketing initiatives across the website, paid media, ecommerce, and TikTok Shop

Build, maintain, and communicate the digital marketing calendar internally and ensuring alignment across channels and adapting to / communicating changes swiftly

Support ecommerce operations, including product launches, promotions, site merchandising, QA, new feature development/UX updates, and feature optimization, leveraging data to inform priority projects

Coordinate with brand and creative teams to ensure consistent messaging and timely asset delivery across digital touchpoints/to all external agencies

Explore new strategies for growing traffic and online sales

Monitor and report on campaign performance and ecommerce KPIs, including traffic, conversion rate, AOV, engagement, paid media performance metrics

Stay on top of DTC and trends, tools, and digital best practices to inform testing and innovation

Management and optimization of full-funnel paid media efforts across Meta, Google, and TikTok (including TikTok to website, and TikTok shop advertising)

Help lead creative testing efforts by tagging, tracking, and organizing content based on performance, usage rights, and audience segmentation

Own the day-to-day management of TikTok Shop: product listings, storefront updates, bundle creation, and creator coordination

Track and report on key TikTok Shop performance metrics, including sales, engagement, conversion rate, and customer behavior trends

Qualifications

Strong written and verbal communication skills

Familiarity with video and photo editing

Familiarity with Microsoft Office suite

Strong organizational skills

Strong attention to detail