Job Description

Marketing Strategy & Execution

• Assist in developing and executing integrated marketing plans across digital, event, and in-store channels.

• Oversee event planning and execution for national trade shows, roadshows, and promotional activations.

• Supervise and support junior marketing staff or interns as needed in day-to-day marketing operations.

Brand & Content Management

• Manage company presence across digital E-commerce platforms, including website and social media (Instagram, Rednote, Facebook, etc.).
  Review and approve marketing materials and promotional content for brand consistency and accuracy.

• Coordinate content capture (photos/videos) at events to support storytelling and digital engagement.

Customer Engagement & Sales Support

• Collaborate with sales teams to plan campaigns and support key account promotions.

• Analyze customer feedback, event ROI, and campaign metrics to improve future initiatives.

• Support in preparing sales kits, product samples, and presentation decks for meetings or events.

Market Research & Product Insights

• Monitor industry trends, competitor activity, and consumer behavior to provide insights to Sales and R&D teams.

• Lead or support product tastings and sensory panels; provide feedback on flavor profile, packaging, and positioning.

• Maintain competitor benchmarking documents and prepare periodic market reports.

Operational Coordination

• Coordinate logistics for promotional events, including equipment, sample inventory, and transportation.

• Contact with external vendors for event support, branded collateral, and product shipment.

• Maintain event calendars and marketing budget trackers; ensure on-time and on-budget execution.

Qualifications

• Bachelor's degree in Business, Marketing preferred

• Bilingual in English and Mandarin required

• Minimum 3-4 year of E-commerce experience in the CPG or food industry preferred

• Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc. Prior experience with Asian Ethnic retailers and wholesaler preferred

• Self-driven and proactive with excellent presentation, written, and verbal communication skills.

• Excellent presentation, written and verbal communication skills

• Ability to organize and prioritize in a fast paced environment

• Ability and willingness to travel throughout assigned sales territory domestically and/or internationally as needed

• Valid driver's license and clean driving record

• Proficient in Google Apps, MS Office Suite, etc.

• Pay range: $70,000 - $90,000/ year, include performance bonus

• Onsite 5 days a week, Monday - Friday