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Marketing Associate - B2B SaaS Software

Bosch Group

Marketing Associate - B2B SaaS Software

Farmington Hills, MI
Full Time
Paid
  • Responsibilities

    Job Description

    Join Bosch Mobility Platform & Solutions (MPS)—a fast-growing, global startup within Bosch focused on cloud-based platforms and AI-enabled supply chain solutions. This is an exciting opportunity for a results-driven B2B marketer who thrives in a hands-on environment and enjoys building, executing, and optimizing data-driven marketing programs.

    This is not a traditional marketing role. You will work on real products, real campaigns, and real business impact , collaborating across regions and partner ecosystems to drive demand, enable sales, and elevate the MPS brand in the market.

    _ Key Responsibilities:_

    Marketing Strategy & Planning

    • Develop and execute integrated marketing plans aligned to business objectives and tied directly to an annual marketing budget
    • Own channel strategy and resource planning across owned, earned, and paid media
    • Manage end-to-end campaign planning and execution , from concept through measurement and optimization
    • Conduct market sizing, benchmarking, and competitive analysis to inform go-to-market strategy
    • Create and maintain competitor quick cards and positioning materials for internal stakeholders

    Campaign & Channel Management

    • Lead multi-channel B2B campaigns across:
      • Email, search, social, affiliate, sponsorships
      • CTV/ATV, digital out-of-home, display, and print
    • Execute and optimize paid media campaigns (LinkedIn, Meta/Facebook, Google Display Network preferred)
    • Manage event marketing , including trade shows, conferences, and partner-sponsored events
    • Track performance, ROI, and pipeline impact using marketing analytics and reporting tools

    Content & Sales Enablement

    • Create and manage compelling visual and written content including:
      • Sales enablement materials
      • Ideal Customer Profiles (ICP)
      • Use cases and customer stories
      • Event and campaign collateral
    • Partner closely with sales to support enablement initiatives and pipeline acceleration
    • Ensure consistent brand messaging across all touchpoints

    Partner & Ecosystem Marketing

    • Drive co-marketing initiatives with strategic partners such as AWS (and others including Snowflake)
    • Collaborate with Bosch’s internal partner network to identify joint opportunities and shared campaigns
    • Support partner-led campaign deployments and go-to-market initiatives
    • Actively build relationships across Bosch to understand where MPS software aligns with other Bosch products and solutions

    Budget & Project Management

    • Own and manage the marketing budget , including forecasting, allocation, and ROI tracking
    • Lead project management for marketing initiatives, ensuring on-time, on-budget delivery
    • Coordinate across internal teams and regions to prioritize and execute initiatives effectively
  • Qualifications

    Qualifications

    Required Qualifications:

    • Bachelor's degree in Communication, Marketing, Graphic Design, Advertising or a related field
    • 2+ years of professional work experience within Marketing, Sales or Business Development
    • Experience supporting or executing product launches, brand launches, or go-to-market initiatives
    • Experience collaborating with external marketing agencies, creative partners, or media vendors
    • Experience with media planning and paid media buying (e.g., digital, radio, streaming platforms such as iHeart or Pandora)

    Preferred Qualifications:

    • Master's degree
    • Highly motivated team player that works independently and takes ownership of tasks and projects
    • General understanding of marketing, print production, corporate identity, advertisements and multimedia design
    • Excellent communication skills, both verbal & written
    • Ability to manage time, multi-task and meet tight deadlines
    • Detail-oriented to produce accurate and high-quality work
    • Entrepreneurial spirit with an understanding of traditional enterprise company needs

    Additional Information

    Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization unavailable.

    ** Equal Opportunity Employer, including disability / veterans**

    *Bosch adheres to Federal, State, and Local laws regarding drug-testing. Employment is contingent upon the successful completion of a drug screen and background check. Candidates who have been offered the position must pass both screenings before their start date.

    Your well-being matters at Bosch! We offer a competitive compensation and a benefits package designed to empower you in every area of your life. This includes premium health coverage, a 401(k) with generous matching, resources for financial planning and goal setting, ample paid time off, parental leave, and comprehensive life and disability protection. We're investing in your success!