Marketing Associate

The Glen Retirement

Marketing Associate

Shreveport, LA
Full Time
Paid
  • Responsibilities

    Benefits:

    Paid Holidays on Hire

    403 (b) Retirement Plan

    Dental insurance

    Health insurance

    Paid time off

    Vision insurance

    Are you a dynamic, driven individual with a passion for both sales and marketing? The Glen is currently seeking a dynamic and personable Marketing Associate to help us grow and connect with new residents. This position plays a key role is promoting the community, generating leads, and supporting occupancy goals. The Marketing Associate supports sales activities, marketing communication, community outreach, and relationship-building with potential residents and their families.

    Company Description:

    Since 1898, The Glen strives to provide the best environment for seniors. Our focus is a “resident directed” philosophy that caters to each resident's individuality by respecting their choices, preserving their dignity and giving them every opportunity to live a purposeful life. We feel it is the best way to offer the highest quality of care in a compassionate environment that places the respect of our residents above all else. By embracing this philosophy, residents are happier and healthier.

    Your Impact as the Marketing Associate:

    Sales Support:

    Assist with digital, phone and other inquiries concerning levels of care

    Prepares sales packets for tours

    Prepares and displays welcome signs with prospects’ names.

    Enters prospect data in CRM lead software and runs reports as requested.

    Mails and/or e-mails information and marketing packets to prospective residents and families.

    Provides tours to prospective residents and family members through multiple levels of care

    Assist with tracking inquiries

    Maintains a comprehensive working knowledge of all aspects of renting units and leasing documents

    Marketing:

    Creates social media content

    Writes content and gathers photos for newsletters and emails

    Completes website updates

    Community Outreach:

    Assists with development and planning of Fall Appeal and other fundraising campaigns.

    Coordinates Memory Loss Caregiver Support Group monthly meetings.

    Coordinates Volunteer Program.

    Events:

    Event planning for community outreach, lead generation, and donor development.

    Attends trade shows, sales seminars, and other events as assigned.

    Represents The Glen in a professional, dignified and courteous manner.

    Required Qualifications:

    Bachelor’s degree preferred in marketing, communications, sales or related field

    Minimum of 1 year of sales or marketing experience

    Ability to communicate effectively with staff, potential residents, residents and their families

    General administrative and clerical experience

    General computer skills, Efficient in Microsoft 365: Outlook, Word, Excel and PowerPoint, Lead generation software, WordPress, Adobe Suite and Constant Contact

    Flexible, versatile and adapts easily to change

    Strong customer service skills

    Health care/retirement community experience a plus

    Physical Demands:

    Must be able to fulfill job requirements in a high-energy, high-traffic area.

    Significant stooping, bending, standing, walking

    Must be able to lift up to 50 pounds; push/pull up to 90 pounds.