Marketing - Brand Marketing Manager (Korean Bilingual)

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SBT Global, Inc.

Marketing - Brand Marketing Manager (Korean Bilingual)

Irvine, CA
Full Time
Paid
  • Responsibilities

    Job Description

    _ 1. Brand Strategy & Growth Planning_

    • Develop annual brand marketing strategy and growth roadmap

    • Lead go-to-market planning for new product launches

    • Define positioning, messaging, and competitive differentiation

    • Manage brand P&L input related to marketing investment

    2. Campaign & Content Execution

    • Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)

    • Manage creative agencies and external partners

    • Oversee paid media performance and ROI optimization

    • Track KPIs including sell-through lift, traffic, and brand awareness metrics

    3. Retail & Channel Marketing

    • Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)

    • Develop in-store activation, promotional calendars, and secondary placements

    • Support line reviews and retailer presentations with marketing strategy

    • Align digital campaigns to support retail sell-through

    4. Cross-Functional Leadership

    • Collaborate with Sales, Operations, and Finance to align demand planning

    • Coordinate with global brand teams on product updates and messaging

    • Work with e-commerce team on DTC and marketplace alignment

    • Ensure brand consistency across all channels

    5. Analytics & Performance Optimization

    • Analyze sales and marketing data to identify growth opportunities

    • Monitor promotional ROI and trade marketing efficiency

    • Provide executive-level reporting and performance insights

  • Qualifications

    Qualifications

    • Bachelor’s degree in Marketing, Business, or related field

    • 5+ years of brand marketing experience in Beauty, Skincare, or CPG

    • Experience working with national retailers strongly preferred

    • Strong understanding of retail marketing and trade promotion

    • Proven experience managing product launches

    • Analytical mindset with strong Excel / data interpretation skills

    • Strong leadership and communication skills

    • Korean Bilingual required

    Preferred Experience

    • Experience in K-Beauty or international brand expansion

    • Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)

    • Experience managing multi-brand portfolio

    • Understanding of sell-in vs. sell-through dynamics

    Additional Information

    All your information will be kept confidential according to EEO guidelines.