Marketing - Channel Marketing Specialist (Korean Bilingual)

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SBT Global, Inc.

Marketing - Channel Marketing Specialist (Korean Bilingual)

Irvine, CA
Full Time
Paid
  • Responsibilities

    Job Description

    _ 1. Retail Channel Execution_

    • Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)

    • Coordinate in-store promotions, endcaps, and secondary placements

    • Manage promotional calendars and ensure timely execution

    • Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)

    2. Trade Marketing & Promotion Support

    • Track and manage TPDs, markdown programs, and co-op initiatives

    • Support retailer line reviews with marketing decks and performance insights

    • Coordinate promotional forecasting with Sales and Operations teams

    • Monitor trade spend ROI and effectiveness

    3. Campaign & Content Coordination

    • Align digital campaigns with retail launch timelines

    • Coordinate with creative teams for channel-specific assets

    • Ensure brand consistency across all retail touchpoints

    • Support influencer or paid media activations tied to retail events

    4. Reporting & Analytics

    • Track sell-through lift during promotional periods

    • Prepare weekly/monthly channel performance reports

    • Analyze campaign performance and provide optimization recommendations

    • Support executive-level reporting for key accounts

    5. Cross-Functional Collaboration

    • Work closely with Sales, Operations, and Finance to ensure smooth execution

    • Coordinate with brand partners for product updates and marketing alignment

    • Assist in inventory planning alignment for major campaigns

  • Qualifications

    Qualifications

    • Bachelor’s degree in Marketing, Business, or related field

    • 2–4 years experience in channel marketing, trade marketing, or retail marketing

    • Experience in Beauty, Skincare, or CPG preferred

    • Strong Excel and reporting skills

    • Experience with retail promotional programs

    • Highly organized with strong project management ability

    • Strong communication and collaboration skills

    • Korean Bilingual required

    Preferred Experience

    • Experience working with national retail chains

    • Knowledge of sell-in vs. sell-through dynamics

    • Experience with retail media platforms

    • Familiarity with trade spend management

    Additional Information

    All your information will be kept confidential according to EEO guidelines.