Marketing & Communications - Web Developer

D'Youville University

Marketing & Communications - Web Developer

Buffalo, NY
Full Time
Paid
  • Responsibilities

    Summary:

    D’Youville University is seeking a Web Developer to serve as the primary owner of the University’s web presence, overseeing content management, front-end development, and ongoing optimization. This role plays a critical part in ensuring our websites are accurate, engaging, high-performing, and aligned with institutional goals.

    As part of the Marketing & Communications team, this individual will collaborate across departments to maintain and enhance the University’s digital experience, with a primary focus on the main website and support for additional web properties.

    Responsibilities:

    Website Management & Content (Primary Focus)

    • Manage and maintain D’Youville’s primary website and related web properties
    • Publish and update content (text, images, video, embeds) within the CMS (Drupal)
    • Apply SEO and LMM (Large Language Model) optimization best practices, including metadata, internal linking, structured formatting, and content organization
    • Conduct regular content audits to ensure accuracy, consistency, and performance
    • Collaborate with campus partners to gather updates and maintain current academic and program information
    • Ensure all web content aligns with institutional brand standards and messaging

    Front-End Development & Technical Support

    • Develop and implement front-end enhancements using HTML, CSS, and JavaScript
    • Build and maintain Drupal templates, components, and modules
    • Support development within Slate, including landing pages and email templates
    • Troubleshoot and resolve website issues across web properties
    • Manage CMS performance, hosting, and uptime to ensure a reliable user experience
    • Maintain website security and respond to vulnerabilities or breaches as needed
    • Ensure compliance with accessibility standards (e.g., WCAG) and applicable regulations

    Performance & Optimization

    • Continuously improve site usability and functionality based on user behavior and feedback
    • Monitor SEO performance and search visibility
    • Track website analytics (e.g., Google Analytics) and recommend improvements to engagement and conversion

    Required Qualifications:

    Education:

    • Bachelor’s degree in a related field or equivalent practical experience

    Experience:

    • 2–5+ years of experience managing and developing websites, preferably in a CMS environment (Drupal preferred)

    Skills & Abilities:

    • Proficiency in HTML, CSS, and JavaScript
    • Experience publishing and managing structured content within a CMS
    • Strong understanding of SEO best practices and web usability principles
    • Ability to manage multiple projects and collaborate across teams

    Physical & Environmental:

    • Handle multiple tasks and priorities at once while solving problems and being innovative.
    • Must possess a student-centered personal philosophy.
    • Ability to work occasional evening or weekend hours
    • Uphold and abide by D’Youville University policies and procedures, including but not limited to Title IX and Information Security, including but not limited to FERPA and other state and federal guidelines and mandates.
    • This position demands accuracy, honesty, integrity, and the ability to support the mission, vision, and purpose of D’Youville University.

    Preferred Qualifications:

    • Experience with Drupal development (themes, modules, or site building)
    • Familiarity with Slate or similar CRM/marketing automation platforms
    • Experience with Google Analytics or similar tools
    • Understanding of web accessibility standards (WCAG)

    Work Remotely - No

    Work Location: Buffalo, NY

    Job Type: Full Time, Salaried Non-Exempt

    Pay: $65,000 - $80,000 Annually

    All job offers are contingent upon legal authorization to work in New York State as determined by the NYS Department of Labor.

    Additional Salary Information

    The salary range reflects our good faith and reasonable estimate of the possible compensation at the time of posting, the role and associated responsibilities, and the experience, education, and training of the selected candidate.

    About D'Youville University:

    Shaping the Future of Education at D'Youville University

    D’Youville University, a nationally ranked private university in Buffalo, New York, is transforming lives through a unique blend of academics and holistic development. Committed to promoting a health mind, body, and spirit, D’Youville empowers individuals to realize their potential, thrive in their careers, and make meaningful contributions to society.

    A Dynamic and Purpose-Driven Community

    Located on Buffalo’s vibrant West Side, just blocks from a bustling downtown, D’Youville University is deeply embedded in an energetic, diverse urban landscape. Under the visionary leadership of President Lorrie Clemo, the university is undergoing an exciting evolution, with innovative initiatives designed to meet societal needs, elevate student experiences, expand career readiness, and solidify our role as a leader in 21st-century education.

    A Place for Growth and Innovation

    D’Youville University offers education across health sciences and business, with a range of degree levels, advanced certificates, accelerated paths, and community-engaged learning experiences. Our dedication to preparing students for successful careers is showcased in our national ranking for social mobility making us the top private university in the City of Buffalo.

    Why Work with Us?

    As a D’Youville University Saint, you’ll be joining a collaborative, innovation-driven community committed to academic excellence, social responsibility, and transformative growth. When you join our team, you’ll have the opportunity to contribute to a university making a real difference—for our students, our community, and our world. Explore the possibilities at dyu.edu.