Marketing Content Associate

Newbury Franklin Industrials

Marketing Content Associate

Buffalo, NY
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    401(k) matching

    Bonus based on performance

    Dental insurance

    Health insurance

    Paid time off

    Vision insurance

    Position Overview

    We are seeking a creative and detail-oriented Marketing Content Associate to join our marketing team. This role focuses on creating compelling visual documents and content for marketing campaigns and website landing pages. The ideal candidate will have a strong eye for design, excellent communication skills, and the ability to translate marketing objectives into engaging visual content.

    Key Responsibilities

    Visual Content Creation

    Design and produce high-quality visual documents for marketing campaigns across multiple channels

    Create engaging graphics, infographics, and visual assets for website landing pages

    Design and develop email marketing campaigns to highlight products and capabilities, including templates, headers, and promotional graphics

    Develop marketing collateral including brochures, one-pagers, presentations, and digital advertisements

    Ensure all visual content aligns with brand guidelines and maintains consistent visual identity

    Campaign Support

    Collaborate with marketing team to understand campaign objectives and target audience

    Create visual assets that support integrated marketing campaigns across digital channels

    Develop landing page layouts and visual elements that optimize for conversion

    Content Strategy & Planning

    Work closely with marketing managers to plan visual content calendars

    Research design trends and best practices to keep content fresh and relevant

    Participate in brainstorming sessions for campaign concepts and creative direction

    Maintain organized asset libraries and ensure version control

    Quality Assurance & Optimization

    Review and proofread all visual content for accuracy and brand compliance

    Optimize visual assets for various platforms and devices

    Monitor performance metrics and incorporate feedback into future designs

    Ensure all content meets accessibility standards and guidelines

    Required Qualifications

    Education & Experience

    Bachelor's degree in Marketing, Graphic Design, Communications, or related field

    1-3 years of experience in content creation, graphic design, or digital marketing

    Portfolio demonstrating strong visual design skills and marketing content creation

    Technical Skills

    Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

    Experience with design tools such as Canva, Figma, or Sketch

    Familiarity with email marketing platforms (Mailchimp, Klaviyo, etc.)

    Basic knowledge of HTML/CSS and web design principles

    Understanding of social media platforms and their content requirements