Job Summary

Better Care at Home is seeking a motivated and results-driven Marketing Coordinator to expand our community presence and referral partnerships throughout the Indiana area.

In this role, you will support and execute the department’s marketing efforts, ensuring campaigns and outreach initiatives are implemented successfully and in a timely manner. This position combines digital marketing strategy, data analysis, and community relationship-building to drive measurable growth. You will focus on building relationships with hospitals, assisted living communities, case managers, and community organizations while strengthening our brand visibility both online and in person.

This position plays a vital role in helping families access quality home care services in our community. Preference will be given to candidates with experience in the healthcare, home care, senior services, or medical referral environment, as understanding healthcare systems and referral processes is essential to success in this role.

Key Responsibilities

Market Research & Strategy

Research purchasing habits and behaviors of our target market

Conduct targeted market research to identify growth opportunities

Identify, research, and analyze competitors

Collect and analyze sales data; prepare reports and present findings to management

Digital Marketing & Campaigns

Create and implement marketing campaigns (digital and in-person)

Track and report on online marketing activities

Monitor website analytics and digital engagement metrics

Utilize SEO techniques to improve search visibility

Manage Google Ads and online marketing tools

Community Outreach & Referral Growth

Develop and maintain referral partnerships (hospitals, rehab centers, assisted living, case managers)

Conduct in-person outreach visits and networking

Plan and promote community events (health fairs, senior events, CPR classes, etc.)

Track marketing activity and referral conversions

Support brand growth initiatives and local engagement efforts

Brand & Content Development

Manage social media platforms and content calendars

Create flyers, newsletters, and promotional materials

Maintain and update website content using CMS platforms

Qualifications

Previous experience as a Marketing Coordinator or similar position

Experience working in healthcare, home care, senior services, medical sales, or a related healthcare environment strongly preferred

Strong understanding of digital marketing tools and research methods

Familiarity with Content Management Systems (CMS)

Strong communication and networking skills

Comfortable with in-person outreach and relationship building

Knowledge of social media marketing and basic design tools

Organized, self-motivated, and goal-oriented