Marketing Coordinator — Brand & Social

C

Chip Cookies

Marketing Coordinator — Brand & Social

Salt lake City, UT
Full Time
Paid
  • Responsibilities

    Summary

    You'll run our corporate social channels and execute campaigns, product launches, email/SMS, light web updates, and agency/creator work—turning ideas into shipped, measurable outcomes.

    Responsibilities

    Campaigns & Launches

    • Build the integrated marketing calendar (drops, promos, holidays).

    • Brief stakeholders/creators; manage timelines, assets, and go-lives.

    Channel Ownership (Social)

    • Plan, create, and publish content for IG, TikTok, Facebook, Pinterest.

    • Community management and escalation; protect brand voice.

    Lifecycle (Email/SMS)

    • Build or coordinate campaigns; segment, A/B test, QA, and report.

    Web & Merchandising Support

    • Partner with internal/external web resources to update pages/landing pages; keep UTMs/pixels/tagging clean.

    Paid Media & Agencies

    • Manage briefs, assets, flighting, budgets, and tracking with agencies; monitor performance and flag optimizations.

    Influencers & Affiliates

    • Source/manage creators; negotiate deliverables; run the affiliate program and track ROI.

    Request Intake & Traffic

    • Operate a lightweight request/SLA process; prioritize and communicate status; route assets to stores/partners as needed.

    Brand Governance

    • Maintain brand guidelines, templates, and asset libraries; QC voice/visuals.

    Store Support (as needed)

    • Provide toolkits/localized assets for openings or key promos; occasional store visits for content capture/launch checks.

    Reporting & Insights

    • Deliver weekly/monthly dashboards (social, email/SMS, site/promo); turn insights into next-step actions.

    Qualifications

    • ****3–5+ years in consumer/retail, restaurant, or CPG marketing with ownership of social plus cross-channel execution.

    • Portfolio showing scroll-stopping content and shipped campaigns with results.

    • Comfortable with Meta/TikTok tools (Business Suite/Ads Manager), UTMs, pixels, and reading GA4 dashboards.

    • Strong copywriting; basic design/editing skills (Canva/Adobe).

    • Excellent organization and communication; thrives in a fast, collaborative environment.

    • Nice to have: influencer/affiliate program management; email/SMS (Klaviyo/Mailchimp); basic HTML/CSS; Spanish bilingual.

    Tools You'll Use

    Canva/Adobe, Google Workspace, GA4, Meta Business Suite/Ads Manager, TikTok, scheduling tools (Sprout/Hootsuite/Later), ESP (Klaviyo/Mailchimp), simple project trackers (Asana/ClickUp).

    Physical Requirements & Schedule

    • Onsite at HQ; occasional store visits and content shoots.

    • Typical business hours with flexibility for launches and events.