Marketing Coordinator - CRM & Loyalty Programs

Sun Holdings Corporate

Marketing Coordinator - CRM & Loyalty Programs

Dallas, TX
Full Time
Paid
  • Responsibilities

    Sun Holdings provides world-class franchise management services to the franchise ownership teams of some of America’s most popular restaurants. Brands serviced include over 1,200 Applebee’s, Arby's, Burger King, Cantina Laredo, Golden Corral, Freebirds World Burrito, IHOP, McAlister’s, Papa John’s, Popeye’s, Taco Bueno, and Uncle Julio's locations in 35 States. The collective portfolio of brands we provide franchise management services to makes up one of the largest franchisee organizations in the U.S.

    Summary: We are seeking a Marketing Coordinator for our CRM & Loyalty Programs team for Freebirds World Burrito, Taco Bueno, and Uncle Julio’s. This role is a ground-floor level opportunity and will work to optimize loyalty programs and CRM campaigns across email, SMS, and app channels.

    Benefits and Perks:

    401K with company match

    Health insurance, including Medical, Dental, and Vision

    HSA with company match

    Earned Wage Access, Instant Pay Card

    Ancillary benefits include STD, LTD, and Life insurance

    Paid time off and paid holidays

    FREE lunch at local brand-related restaurants

    PerkSpot corporate nationwide discount program

    And much more!

    Responsibilities:

    Support CRM & Loyalty platform operations, ensuring functionality and alignment with engagement goals

    Assist in campaign execution across email, SMS, and app channels.

    Collaborate with IT, Analytics, and Marketing teams on platform updates and maintenance

    Help develop audience segmentation strategies to personalize customer engagement

    Monitor loyalty program performance, conduct A/B testing, and compile insights

    Coordinate marketing campaigns, ensuring timely execution through a content calendar

    Assist with copywriting, graphic design, and marketing asset creation

    Analyze customer data to identify trends and improve engagement strategies

    Prepare reports and provide recommendations for campaign optimization

    Requirements:

    Bachelor’s degree in marketing, advertising, or a related field.

    1-2 years of relevant experience, preferably in a similar role

    Knowledge of CRM management, loyalty programs, and digital marketing

    Familiarity with loyalty-based CRM platforms and analytics tools (e.g., Google Analytics)

    Knowledge of segmentation, personalization, and creation of targeted campaigns

    Analytical with solid organization and communication skills

    Familiarity with basic graphic design and copywriting is a plus

    Experience in the restaurant industry is a plus

    This position is located onsite Monday through Friday at our corporate headquarters in Dallas, Texas, where our engaging and collaborative culture helped earn us a spot on Newsweek's list of America’s Greatest Workplaces in 2024. Want to learn more about who we are? Visit us at www.sunholdings.net.

    We at Sun Holdings are committed to delivering a rewarding experience to our customers and a stimulating career environment for our employees. Sun Holdings is an Equal Opportunity Employer