For 50 years, Forrest Technical Coatings has been a family-owned company that succeeds based on the resilience and motivation of our performance-based team. Working at Forrest allows you to do your best work every day and provides competitive pay along with a strong work-life balance.
We're looking for a Marketing Coordinator to support a wide range of marketing activities. This role is ideal for someone who's comfortable wearing many hats, enjoys both creative and detail-oriented work, and is looking to make a meaningful impact in a small-but-mighty marketing team.
You'll support both our B2B industrial coatings business and our retail stores. From executing social posts to organizing product labels to leveraging ZoomInfo for prospecting, you'll help bring ideas to life while ensuring day-to-day marketing tasks run smoothly.
Key Responsibilities **
** Content Management & Light Writing
Write, format, and upload blog and email content
Repurpose existing content into short LinkedIn posts, email snippets, or visuals
Pull insights from webinars to create social or email content
Customer Loyalty Marketing
Assist with creating and executing an ongoing customer loyalty marketing program
Execute NPS survey and compile results through Survey Monkey
Coordinate and execute testimonial and review interviews to strengthen brand trust
Help turn interviews into content for blog, email, sales assets, or social channels
ZoomInfo Prospecting
Leverage ZoomInfo's platform tools to identify and research potential prospects
Build and maintain targeted contact lists that align with the company's ideal customer profile
Collaborate with the sales team to share relevant prospect insights and opportunities
Support lead generation efforts by providing accurate, up-to-date prospect data
Event Execution
Assist with tradeshow logistics
Coordinate pre- and post-show communication plan
Manage planning and execution for company events
Website Maintenance
Assist with keeping pages and product information current for both retail and business website
HubSpot Support
Write, create, and schedule email campaigns
Build lists or basic reports as needed
Help sales when needed
Asset Library Maintenance
Organize and maintain marketing files such as sales sheets and product labels
Ensure the sales team has access to the latest collateral
Process Documentation
Own work instructions for marketing department and create/update as needed
What We're Looking For
2–4 years of marketing experience or equivalent training
Strong writing and editing skills
Experience with Adobe InDesign, Canva, or similar design tools
Comfort with tools like HubSpot (or similar CRM/marketing automation platform), ZoomInfo, Survey Monkey, and WordPress/CMS systems
Highly organized with strong attention to detail
A self-starter who can manage multiple priorities with minimal oversight
Experience in manufacturing, retail, or B2B/B2C hybrid environments a plus.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled