Benefits:

401(k) matching

Competitive salary

Dental insurance

Employee discounts

Flexible schedule

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Wellness resources

Position Summary The Marketing Coordinator's primary function is to support the development and execution of growth and revenue-generating strategies for new member growth, current member retention and program/product sales across all five Tulsa locations. The Mktg Coordinator is responsible for: social media management; marketing materials execution including advertising, in-facility POP and signage, collateral inventory, e-newsletters, e-blasts, and website updates; event planning and execution; direction and contact with vendors, media, and outside support personnel.

Primary Objectives

Maximize new membership growth

Improve member retention

Flawlessly execute marketing strategies

Ensure brand consistency across all touch-points

Operate within assigned budget

Detailed reporting of Marketing strategies

Responsibilities Marketing Strategy Development & Execution:

Collaborate with other senior management in developing annual budget, marketing strategy, and a robustgrowth plan for all facets of facility including all advertising and PR strategies, membership sales strategies,events, monthly offers, etc.

Develop monthly marketing summary of projects, deadlines, KPI’s and ROI’s

Work closely with Club Managers and Sales teams to promote the process of lead generation

Track, assess and make recommendations regarding sales goals for membership and fitness.

Social Media Management:

Develop engaging content to promote Genesis Health Clubs to both existing and prospective members

Effectively distribute marketing dollars across social media platforms to optimize reach and engagement

Manage calendar of social media outreach to ensure consistent and effective communication

Respond in a timely manner to social media member comments

Advertising & Promotion:

Identify and develop relationships with key media partners

Proactively seek PR opportunities, paying particular attention to in-center editorial opportunities

Digital Asset Management:

Maintain, facilitate and implement periodic changes and upgrades to Genesis website

Design

Design and produce collateral pieces and other marketing materialsManage agency relationships and/or outside design talent when appropriate

In-Center Events & Promotion:

Develop and implement on-going member communication, including: semi-monthly e-newsletter, e-blasts, and on-hold/overhead messaging

Coordinate monthly special events, specials, and classes with other Department Heads§ Design and distribute event promotional materials

Ensure all signage and marketing materials are used and executed effectively

Off-Site Events & Community Outreach:

Identify, establish, and nurture relationships with organizations, individuals, and non-competingbusinesses in the community that align with the Sky brand

Seek cross-promotional opportunities with non-competing businessesIdentify and coordinate participation in local sponsorship opportunities and events that have membership-building potential

Track and analyze results to build a schedule of events that achieves financial and/or membership objectives

Financial / Budgeting:

Prepare periodic budgets and monitor department complianceEvaluate performance/productivity for all fee-based programs and implement plans to maximize revenue, profitability and member service

Other Duties:

Create, build, and maintain vendor relationships

Interact and build relationship with our membersOther duties as instructed and required