Benefits:
Competitive salary
Employee discounts
Free food & snacks
Opportunity for advancement
Paid time off
Training & development
Position Title: Marketing Coordinator
Reports To: Leadership Team
Location: 650 Broadway, Malden, MA
Compensation: $60,000 - $70,000 annual salary, based on experience, with performance-based bonus opportunities tied to lead generation, marketing performance, and company growth objectives.
Job Summary
Halco is seeking a highly organized, creative, and results-driven Marketing Coordinator to oversee and execute the company's day-to-day marketing activities. This role is responsible for managing digital marketing, social media, email campaigns, events, community outreach, content creation, vendor relationships, and marketing reporting.
The ideal candidate thrives in a fast-paced environment, enjoys balancing creative and administrative responsibilities, and can independently manage multiple projects while maintaining a strong attention to detail. This position focuses on execution and coordination while working closely with ownership to support the company's growth objectives.
Key Responsibilities
Digital Marketing & Lead Generation
Manage and monitor Google Ads campaigns and performance.
Track website traffic, lead generation, and campaign analytics.
Coordinate website updates, blog content, and landing pages.
Identify opportunities to improve online visibility and lead conversion.
Assist with development of lead magnets, guides, and customer resources.
Email Marketing & Content
Manage email marketing campaigns through Mailchimp.
Monitor subscriber growth and engagement metrics.
Create and distribute newsletters, announcements, and promotional campaigns.
Repurpose project content, blogs, and customer success stories across marketing channels.
Social Media Management
Develop and maintain a social media content calendar.
Source project photos, videos, and customer testimonials.
Create and schedule content across company platforms.
Monitor engagement and provide recommendations for improvement.
Events & Community Engagement
Coordinate and participate in home shows, community events, and trade shows.
Manage event registrations, logistics, staffing, and materials.
Coordinate booth setup, displays, and promotional items.
Research and recommend sponsorship opportunities that align with company values and growth goals.
Marketing Materials & Vendor Coordination
Coordinate creation and production of brochures, signage, banners, apparel, and promotional items.
Maintain relationships with photographers, printers, promotional vendors, and marketing partners.
Ensure marketing materials remain current, professional, and on-brand.
Project Closeout & Client Experience Support
Coordinate project photography for completed projects.
Assist with client appreciation gifts and project closeout initiatives.
Help collect testimonials, reviews, and referral opportunities.
Reporting & Administration
Track marketing performance and key metrics.
Prepare monthly marketing reports for ownership.
Monitor marketing budgets and vendor expenses.
Maintain organized marketing assets, templates, and documentation.
Qualifications
Required
2+ years of marketing, communications, event coordination, or project management experience.
Strong written and verbal communication skills.
Excellent organizational and time management abilities.
Ability to manage multiple projects and deadlines simultaneously.
Strong attention to detail and follow-through.
Preferred
Experience with Google Ads and Google Analytics.
Experience with Mailchimp or similar email marketing platforms.
Experience with website content management systems.
Experience with Canva, Adobe Creative Suite, or similar design tools.
Experience in residential construction, remodeling, home services, or related industries.
Key Performance Indicators (KPIs)
Lead generation and marketing-qualified opportunities.
Social media engagement and audience growth.
Email campaign performance.
Event participation and lead capture.
Website traffic and conversion performance.
Timely completion of marketing projects and campaigns.
Accuracy and consistency of monthly marketing reporting.
Core Values
At Halco, our culture is built on the values that guide every interaction with our clients, team members, and community:
Trust and Confidence
We build trust through consistency, professionalism, and delivering on our commitments.
Relationships We value strong, lasting relationships with clients, teammates, vendors, and partners.
Integrity and Honesty
We communicate openly, act ethically, and do the right thing even when no one is watching.
Faith
We value a relationship with God and strive to reflect our faith and beliefs through our actions and service to others.
Respect and Dignity
We treat every individual with respect and recognize the inherent value of every person.
Accountability
We take ownership of our responsibilities, decisions, and results.
Excellence
We pursue excellence in every aspect of our work and continuously seek ways to improve our performance and client experience.
Compassion and Understanding
We demonstrate empathy, patience, and understanding toward our clients, teammates, and community.
Why Join Halco?
At Halco, you'll have the opportunity to make a direct impact on a growing company with a strong reputation for quality, integrity, and customer service. You'll work alongside a team that values faith, family, craftsmanship, and continuous improvement while helping homeowners create spaces they love.