Job Description

Job Description

Marketing Coordinator

Join Our Team:

If you are passionate about marketing, enjoy managing events, and promoting products, and thrive in a dynamic environment, we encourage you to apply. Join our team and contribute to our mission. Please submit your resume and cover letter outlining your relevant experience and why you would be a great fit for this role.

Status: Exempt

Reports to: Marketing Manager

Overview:
We are seeking a versatile Marketing Coordinator with a focus on product marketing, events coordination, and expanding our contact database. This role is instrumental in supporting the marketing team's efforts to promote our products/services, manage events effectively, and grow our customer and prospect database.

Responsibilities:

You will be responsible for developing, implementing, and managing email marketing campaigns using platforms like Mailchimp or HubSpot. This includes creating and segmenting email lists, designing engaging templates, and personalizing content to drive engagement and conversions. You will monitor and analyze email performance metrics such as open rates and click-through rates, and optimize campaigns based on these insights. Conducting A/B testing to refine email content and strategies will also be part of your duties.

In digital advertising, you will plan, execute, and manage campaigns across various platforms including Google Ads, Facebook Ads, and LinkedIn Ads. You will handle tasks such as creating ad copy, designing visuals, and developing targeting strategies to maximize reach and ROI. Monitoring campaign performance, analyzing key metrics, and making data-driven decisions to optimize ad spend and improve results will be required.

For event management, you will coordinate and execute marketing events including webinars, trade shows, product launches, and promotional events. This role entails managing all aspects of event planning, from logistics and promotion to registration and on-site management. Collaborating with vendors, managing event budgets, and ensuring that all activities align with marketing objectives are key aspects of the role. Additionally, measuring and reporting on event success and gathering feedback for continuous improvement will be necessary.

You will also collaborate with internal teams and external partners to ensure marketing objectives are met. Effective communication with vendors, partners, and participants is crucial for the smooth execution of campaigns and events. Handling feedback and revisions for marketing materials, ad creatives, and event plans will be part of your responsibilities. Staying updated on the latest trends and best practices in email marketing, digital advertising, and event management, as well as conducting market research to support strategic planning and identify new opportunities, will be required.

Minimum Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 3 years of experience in marketing, with a focus on product marketing, events coordination, and database management.
• Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
• Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Knowledge of digital marketing principles, including SEO, SEM, and social media marketing.
• Ability to work independently and collaborate effectively in a team environment.

****Preferred Qualifications:

• Experience in B2B marketing or within [specific industry/sector].
• Familiarity with event management software and analytics platforms.
• Certification in marketing, event management, or related disciplines is a plus.

Work Location – Hybrid Work Model – Herndon VA