IRBY Group is seeking a creative, organized, and results-driven Marketing Coordinator to lead and execute marketing efforts across our dynamic portfolio of real estate and hospitality brands. From crafting shooting/editing video, social media content, to managing PPC campaigns, email & direct mail marketing, and lead nurturing funnels, this role is vital to driving awareness, leads, and growth across the organization. This full-time, in-office role (but highly flexible and hybrid options available) is based in Downtown Mobile, AL, and supports multiple divisions including new construction, real estate investment, home sales, event venue management/hospitality, and capital raising. You’ll work closely with company leadership to produce measurable results across digital platforms and campaigns — including branding, lead generation, and online engagement. With a salary range of $45,000 to $65,000 PLUS quarterly and annual bonuses for performance, this could be the perfect opportunity for you to shine and build meaning in a fast moving, growing organization thats focused on cool projects honoring our mission to... Improve Lives. Elevate Communities. and Challenge The Standard. Responsibilities: • Manage and grow our brand's presence on social media platforms, including Facebook, Instagram, TikTok, and YouTube • Film, edit, and publish promotional and marketing videos for all IRBY Group brands • Plan and execute direct mail campaigns targeting off-market properties and distressed sellers • Create and manage pay-per-click advertising campaigns (Google, Facebook/Meta, etc.) • Design and implement email marketing campaigns and automated drip sequences for leads, hiring, and investors • Analyze marketing performance and ROI across all channels and report results to leadership • Maintain and update the company's WordPress websites for branding and lead capture • Coordinate marketing strategies for hiring campaigns, internal events, and investor outreach • Work with our CRM to organize contacts, build campaigns, and ensure lead flow is optimized • Stay current on marketing trends, real estate media, and new tools that can enhance results Qualifications: • 3+ years of experience in digital marketing, preferably in real estate-related businesses • Proficiency in social media management and content scheduling tools • Experience with AI and other related tools for a modernized marketing approach • Experience with pay-per-click (PPC) ad platforms such as Google Ads and Meta Ads Manager • Strong video shooting, editing, and publishing skills (phone and/or DSLR with editing software) • Familiarity with email marketing platforms (Mailchimp, ActiveCampaign, etc.) and CRM systems, as well as API integration of these platforms • Experience with direct response marketing and basic design tools (Canva, Adobe, etc.) • Comfortable using WordPress or similar website platforms to make updates • Analytical mindset with the ability to interpret data and optimize marketing campaigns • Excellent written communication, creativity, and organization • Self-starter with the ability to manage multiple projects and deadlines independently Compensation: $45,000 - $65,000 yearly + bonuses & incentives
• Manage and grow our brand's presence on social media platforms, including Facebook, Instagram, TikTok, and YouTube • Film, edit, and publish promotional and marketing videos for all IRBY Group brands • Plan and execute direct mail campaigns targeting off-market properties and distressed sellers • Create and manage pay-per-click advertising campaigns (Google, Facebook/Meta, etc.) • Design and implement email marketing campaigns and automated drip sequences for leads, hiring, and investors • Analyze marketing performance and ROI across all channels and report results to leadership • Maintain and update the company's WordPress websites for branding and lead capture • Coordinate marketing strategies for hiring campaigns, internal events, and investor outreach • Work with our CRM to organize contacts, build campaigns, and ensure lead flow is optimized • Stay current on marketing trends, real estate media, and new tools that can enhance results