Job purpose

The Marketing Coordinator supports the Marketing Manager in executing daily and long-term marketing activities across five brands: four B2B and one D2C. This role helps uphold Transpac Brands’ core values and commitment to exceptional customer service. The ideal candidate will be a detail-oriented, proactive team player with a passion for web-based marketing, event execution, content creation, and cross-platform coordination.

Duties and responsibilities

** Web-Based Marketing**

• Plan and execute email and digital marketing campaigns to increase traffic and conversions.
• Maintain branded websites: monitor performance, update products and content, manage SEO, and ensure data accuracy.
• Coordinate landing pages, catalogs, inventory updates, and product uploads.
• Create website training materials for internal and external audiences.
• Provide regular performance reports and contribute suggestions for ongoing improvement.
• Manage digital ad calendar and monitor ad budgets.

Marketing & Communications

• Support branding and campaign strategy discussions.
• Draft and distribute internal and external communications, including newsletters, press releases, and product marketing copy.
• Maintain editorial calendars and ad schedules across brands.
• Collaborate with design team to produce promotional materials.
• Contribute content to trade press and maintain media relationships.

Social Media Management

• Develop and manage an annual social media calendar.
• Write, schedule, and post weekly content across all brand platforms.
• Ensure alignment between social media content and larger marketing campaigns.
• Request assets (photography/graphics) in advance to support campaigns.

Event Planning & Execution

• Coordinate trade shows and events: logistics, materials, mailings, set-up, and follow-up.
• Assist with showroom prep and photography/videography.
• Maintain trade show and event calendars.
• Build and maintain relationships with trade editors and market center contacts.

Research & Analysis

• Track marketing effectiveness, campaign ROI, and competitive trends.
• Prepare reports summarizing key findings to inform marketing strategy.
• Maintain databases with sales, competitor, and industry insights.

Catalog Production

• Obtain print quotes, manage vendor relationships, and coordinate production timelines.
• Oversee mailing list management and distribution plans.
• Participate in proofing, quality control, and timely delivery coordination.

Photoshoots

• Develop shot lists for web, email, and social media.
• Assist with shoot logistics and creative execution.
• Capture behind-the-scenes content for social use.

Other Responsibilities

• Maintain a safe and organized work environment.
• Embrace professional growth and contribute to the evolution of the marketing team.
• Take ownership of new initiatives that add value to the business.

Skills

• Excellent organization, time management, and multitasking abilities.
• Strong written and verbal communication.
• Proficient in Microsoft Office; experience with Shopify, Klaviyo, and Meta Business Suite preferred.
• Experience in graphic design using tools such as Canva or Adobe Creative Suite is a plus.
• Background in SEO, content creation, and digital analytics.
• Comfortable capturing content with mobile devices.
• Knowledge of gift, seasonal decor, or retail industries a plus.
• A collaborative, problem-solving mindset with attention to detail.

Competencies

• Proactive with a positive attitude.
• Able to remain steady under pressure.
• Highly accountable and self-motivated.
• Strong team player with leadership potential.

Qualifications

• A Bachelor’s Degree in Marketing, Business Administration, Communications, and/or related field or equivalent combination of education and experience
• 1–2+ years in a marketing support role, preferably in B2B or retail sectors.

Physical requirements

• Sitting, Standing, Walking
• Lifting: Raising or lowering an object from one level to another (includes upward pulling)
• Carrying, Pushing, Pulling boxes up to 50 lbs.
• Ability to work occasional extended hours or weekends during peak seasons or events.

The successful candidate must be able to pass a pre-employment background check and drug screening.

No Recruiters/Agencies Please