Marketing Coordinator

United Striping Company Inc

Marketing Coordinator

Rochester, NY
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k) matching

    Paid time off

    Position Overview

    The Marketing Coordinator is responsible for managing and executing all company marketing efforts, including website management, social media, and digital brand presence. This role owns the day-to-day marketing function and plays a key role in driving lead generation, brand consistency, and engagement across all platforms.

    This position is ideal for someone who is both creative and organized — someone who can plan, execute, and manage marketing initiatives while keeping everything aligned with company goals.

    Marketing Strategy & Coordination

    Own and manage the marketing department’s day-to-day operations

    Work with leadership to align marketing with business goals

    Manage vendors as needed

    Maintain brand standards across all marketing materials

    Reporting & Optimization

    Provide regular reporting and insights to leadership

    Continuously optimize campaigns for performance and efficiency

    Qualifications

    1–3+ years of experience in marketing, digital marketing, or brand management

    Hands-on experience managing websites and social media platforms

    Strong understanding of content creation, digital marketing, and brand consistency

    Comfortable working independently and owning a department

    Strong organizational and time-management skills

    Excellent written and visual communication skills

    Preferred Skills

    Basic SEO and analytics knowledge (Google Analytics, Search Console)

    Graphic design or video editing skills (Canva, Adobe, etc.)

    What We Offer

    Creative autonomy with leadership support

    Growing company with long-term opportunity