Marketing Coordinator

I

i-Tech Support

Marketing Coordinator

Orlando, FL
Full Time
Paid
  • Responsibilities

    Job Description : Marketing Coordinator

    Position Type : Full-Time, Salaried Employee

    Location : i-Tech Support, Inc., Ocoee, FL

    Overview

    The Marketing Coordinator at i-Tech Support Services plays an integral role in strengthening brand visibility, supporting lead generation initiatives, and ensuring consistent execution across marketing channels for our key business units: Managed IT Services, School Technology, and Acumatica Cloud ERP.

    This position bridges creative content development, basic graphic design, event coordination, digital marketing execution, CRM maintenance, and cross-department collaboration. Working directly with senior marketing leadership, this role helps plan and support trade shows, webinars, and customer events; produces on-brand visual assets; and ensures campaigns run smoothly and on schedule across platforms.

    This is an excellent opportunity for a marketing professional ready to take ownership of day-to-day marketing operations, event logistics, and creative execution while supporting strategic company growth initiatives.

    Core Responsibilities

    Digital Marketing & Content Execution

    • Build, test, and deploy marketing emails, nurture workflows, and newsletter campaigns
    • Maintain and clean CRM contact lists, including lifecycle stages, lead statuses, and key properties
    • Monitor email and campaign performance and assist with reporting and dashboard updates

    Email Marketing & CRM Coordination (HubSpot)

    • Build, test, and deploy marketing emails, nurture workflows, and newsletter campaigns
    • Maintain and clean CRM contact lists, including lifecycle stages, lead statuses, and key properties
    • Monitor email and campaign performance and assist with reporting and dashboard updates

    Website, SEO & Content Management

    • Upload blog posts, update web pages, and execute content refreshes in WordPress
    • Conduct keyword research and support on-page SEO efforts, including titles, metadata, and image alt text
    • Perform quality assurance checks on landing pages, forms, and campaign assets

    Marketing & Sales Enablement Support

    • Assist with the creation and updating of proposal templates, sales presentations, and marketing collateral
    • Support lead generation initiatives through outreach templates, promotional assets, and digital campaigns
    • Track campaign engagement, identify qualified leads, and coordinate handoff to the sales team

    Event & Campaign Coordination

    • Support the planning and execution of webinars, trade shows, virtual events, and industry conferences
    • Manage event registration, promotional materials, follow-up communications, and post-event reporting
    • Coordinate with vendors and assist with promotional item creation and logistics

    Market & Competitor Research

    • Conduct basic market and competitive research to support campaign and content planning
    • Monitor industry trends and summarize insights for internal stakeholders
    • Collaborate with ERP, MSP, and Education teams to gather inputs and align messaging

    Key Qualifications

    Required

    • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
    • 3-4 years of experience in a marketing role (internships and part-time experience considered)
    • Strong written and verbal communication skills with attention to detail
    • Working knowledge of:
    • Social media platforms (LinkedIn, Meta Business Suite)
    • Canva and/or Adobe Creative Suite
    • HubSpot CRM and marketing tools
    • WordPress content management systems
    • Strong organizational, project management, and multitasking skills
    • Ability to work independently in a fast-paced, deadline-driven, and remote environment

    Preferred

    • Experience in IT, MSP, ERP, B2B, or technology-focused organizations
    • Familiarity with marketing analytics tools such as Google Analytics, Piwik Pro, or email performance platforms
    • Experience using AI tools to support marketing content creation and optimization

    Benefits :

    You will be eligible for immediate enrollment into our benefits program with a lead time that ranges between thirty (30) and sixty (60) days before coverage begins.

    Highlights of the current benefits are as follows:

    • Medical, dental, and vision insurance with competitive plan options
    • 401K plan + employer match + immediate vesting
    • Employer paid long-term disability insurance + life insurance
    • 22 days off per year (15 days of accrued PTO + 7 paid holidays)
    • 6 weeks paid parental leave
    • Company issued laptop
    • Company paid training as necessary