Marketing & Creative Specialist

Honest Abe Roofing Corporate

Marketing & Creative Specialist

Terre Haute, IN
Full Time
Paid
  • Responsibilities

    Benefits

    Competitive salary

    Health insurance

    Dental insurance

    Vision insurance

    Paid time off

    Employee discounts

    Free branded gear & equipment

    Free snacks & refreshments

    Company events & team celebrations

    Opportunity for advancement

    Positive, competitive, and supportive work environment

    Who We Are

    America’s Reliable Roofer

    Named one of Inc. Magazine’s fastest-growing companies in the U.S.

    30+ locations nationwide and growing

    15+ years of delivering exceptional roofing products and services

    A mission-driven company known for professionalism, innovation, and customer excellence

    What You Can Expect From Us

    Competitive compensation, based on skill and value

    Paid weekly

    Professionally branded gear and equipment provided

    A fun, competitive atmosphere built on positivity and motivation

    Clear career-pathing and advancement opportunities

    The ability to work on high-impact national brand initiatives

    A company culture built on support, accountability, and constant improvement

    Company Overview

    Honest Abe Roofing has been installing, repairing, and maintaining residential roofs since 2005. Our mission is to become America’s most reliable and trusted roofing company by bringing a customer-focused, technology-driven model to the industry. We provide premium products, unmatched craftsmanship, and world-class service at competitive prices.

    We are rapidly expanding nationwide through a growing franchise system — and our marketing team is a critical part of that success.

    Marketing & Creative Specialist Job Summary

    We are looking for a skilled, multi-disciplinary Marketing & Creative Specialist to join our in-house team in Terre Haute. This is a mid- to senior-level position designed to attract top talent in graphic design, video, UI/UX, front-end web, digital marketing, social media, content creation, analytics, and brand development.

    You do not need to be an expert in everything listed — we will shape the role around your strengths.

    This is an onsite position requiring daily in-office collaboration.

    You will support:

    Corporate locations

    Franchise locations nationwide

    Affiliate businesses (e.g., Metal Supply Depot, Rapid Refuse)

    Creative, paid media, web, social, and operations teams

    Responsibilities

    Creative, Branding & Design

    Produce high-quality graphics using Adobe Photoshop, Illustrator, and InDesign

    Build marketing kits, social graphics, flyers, print materials, and digital assets

    Support quarterly/annual campaigns and franchise marketing needs

    Maintain strict visual brand consistency

    Video Production & Editing

    Shoot and edit content using Sony mirrorless cameras

    Produce short-form videos, ads, testimonials, and training modules

    Edit in Adobe Premiere Pro and After Effects

    Organize and maintain media libraries

    Social Media & Community

    Plan, publish, and schedule content across all social platforms

    Draft captions, copy, and creative variations

    Support engagement, DMs, comments, and brand safety

    Assist with review management inside Birdeye

    Digital Marketing & Paid Ads Support

    Assist with builds, monitoring, and optimization in:

    Google Ads (Search, PMax)

    Google Local Services Ads (LSA)

    Meta Ads Manager

    Review performance trends, pacing, and basic QA

    Support testing, offer development, creative refinement

    Web, UI/UX & Front-End

    Make updates in Webflow, WordPress, Shopify, or similar platforms

    Execute HTML/CSS adjustments for landing pages and site updates

    Build wireframes and prototypes in Figma

    Improve layout, CTA structure, and mobile experience

    Marketing Operations & Workflow

    Support Zapier flows, naming conventions, and process organization

    Use CallRail for call tracking insights

    Use Google Workspace (Sheets, Docs, Drive, Meet) daily

    Assist with reporting and dashboards

    Help franchisees with localized assets and marketing support

    Tools & Technology You May Work With

    You are not expected to know all of these — experience in any mix is valuable.

    Creative & Production

    Adobe Photoshop / Illustrator / InDesign

    Adobe Premiere Pro / After Effects

    Sony mirrorless cameras, gimbals, audio gear

    Mac workflow (MacBook Pro, external displays)

    Digital, Web, UI/UX

    Figma

    Webflow

    HTML / CSS

    JavaScript (optional)

    Advertising & Analytics

    Google Ads (Search, PMax)

    Google Local Services Ads

    Meta Ads Manager

    TikTok Ads Manager (optional)

    GA4

    Google Tag Manager

    Looker Studio (optional)

    Operations & Communication

    Google Workspace (Drive, Sheets, Docs, Slides, Meet)

    Google Chat (team communication)

    Asana (project management)

    Birdeye (reviews & reputation)

    CallRail (call tracking)

    Zapier (no-code automation)

    Qualifications

    Required

    Strong Adobe Creative Suite skills

    3–5+ years of professional marketing/creative/digital experience

    Strong communication skills

    Ability to manage multiple projects in a fast-paced environment

    Full-time, onsite availability in Terre Haute

    Preferred (any combination is beneficial)

    Video editing (Premiere / After Effects)

    UI/UX (Figma)

    Front-end development (HTML/CSS; Webflow; WordPress; Shopify)

    Paid ads experience (Google, LSA, Meta)

    Social media experience

    Multi-location or franchise marketing background

    This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.