Marketing Data Analyst

Location: New York, NY
Experience: Entry Level / New Graduates Encouraged
Employment Type: Full-Time
Visa: All Visa Types Considered

About the Opportunity

We are currently hiring for a Marketing Data Analyst position with one of our clients in New York, NY. This is an excellent opportunity for recent graduates and early-career professionals who are interested in marketing analytics, data analysis, and using data to support business and marketing decisions.

The ideal candidate will have strong analytical and problem-solving skills, attention to detail, and an interest in working with marketing and business data.

Key Responsibilities

• Analyze marketing and customer data to identify trends, patterns, and actionable insights.
• Develop and maintain reports and dashboards to track marketing performance and key metrics.
• Collect, clean, validate, and organize data from multiple marketing and business sources.
• Monitor campaign performance, customer engagement, conversion rates, and other marketing KPIs.
• Perform data analysis using Excel, SQL, and other analytical tools.
• Support marketing teams with data-driven insights for campaign planning and optimization.
• Identify opportunities to improve marketing performance through data analysis.
• Collaborate with marketing, sales, business, and analytics teams.
• Prepare presentations and reports summarizing findings and recommendations.
• Maintain accurate documentation of analytical processes and reporting methodologies.

Required Qualifications

• Bachelor's or Master's degree in Marketing, Business Analytics, Data Science, Statistics, Economics, Mathematics, Computer Science, or a related field.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel.
• Basic knowledge of data analysis, reporting, and visualization.
• Strong attention to detail and ability to work with large datasets.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a collaborative team.

Preferred Qualifications

• Knowledge of SQL, Python, R, Power BI, Tableau , or similar analytical tools.
• Academic, internship, or project experience involving marketing or customer data.
• Familiarity with marketing KPIs such as conversion rate, customer acquisition, retention, engagement, and ROI.
• Exposure to digital marketing, CRM, advertising, or campaign analytics.
• Familiarity with Google Analytics or other marketing analytics platforms is a plus.

Why Consider This Opportunity?

• Direct opportunity to work with one of our clients.
• Excellent opportunity for new graduates and entry-level professionals.
• Hands-on exposure to marketing analytics and data-driven decision-making.
• Opportunity to develop skills in SQL, Excel, BI tools, marketing analytics, and reporting.
• Collaborative environment with opportunities for professional growth.

New graduates are encouraged to apply. All visa types are welcome to apply, subject to applicable employment requirements.