Benefits:
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Employee discounts
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Wellness resources
Marketing Director
Location: Albany, NY 12205 (In-person)
Job Type: Full-time
Pay: From $68,640 per year
Overview
Capital Gate Insurance Group is seeking an innovative and results-driven Marketing Director to lead our marketing team and elevate our brand’s presence in a competitive industry. The ideal candidate will bring 5–10+ years of marketing experience, a proven track record in digital and traditional marketing, and the leadership skills to drive high-impact campaigns that deliver measurable growth.
Key Responsibilities
Develop, execute, and oversee comprehensive marketing strategies to strengthen brand awareness, generate leads, and support business growth.
Lead and mentor the marketing team, fostering a collaborative and creative environment that drives performance and professional development.
Oversee all digital marketing initiatives, including SEO, social media, email marketing, e-commerce, and content marketing.
Manage content creation and ensure consistent brand messaging across all channels, including website, social media, email, and print.
Design and produce promotional materials using Adobe Creative Suite for both digital and print campaigns.
Lead advertising sales efforts and collaborate with sales teams to design and implement campaigns that convert prospects into clients.
Analyze market trends, competitor activity, and customer insights to refine marketing strategies and maximize ROI.
Maintain and update the company website (Duda), ensuring optimal user experience and content relevance.
Collaborate with internal teams and external partners to align marketing initiatives with company objectives.
Manage and allocate the marketing budget efficiently, tracking spend and campaign effectiveness.
Represent the company at carrier partner meetings, agency events, and industry functions.
Engage directly with customers on social media platforms and at company-sponsored events.
Stay current on emerging marketing technologies, trends, and best practices to keep the company at the forefront of the industry.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
Minimum 5–10 years of progressive marketing experience, with at least 3 years in a leadership role.
Demonstrated expertise in digital marketing, content strategy, SEO, and social media.
Proficient in Adobe Creative Suite, Canva, HTML, and e-commerce platforms.
Experience in both digital and print advertising.
Strong analytical, project management, and communication skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Team-oriented leader with a collaborative mindset and a passion for mentoring others.
Must be able to relocate to Albany, NY, and work on-site.
Benefits
401(k) & 401(k) matching
Dental, health, and vision insurance
Flexible schedule & spending accounts
Employee assistance program & discounts
Paid time off & parental leave
Professional development assistance
Referral program & retirement plan
Company social events and happy hours
Schedule
8-hour day shift, Monday to Friday
Required Experience
Social media marketing: 5 years
Digital marketing: 5 years
Adobe Creative Suite and Canva: 5 years
General marketing: 5 years
Ready to shape the future of a growing insurance leader?
Apply now and bring your vision and expertise to Capital Gate Insurance Group!