Marketing Director

MOCO PRIDE CENTER

Marketing Director

Bethesda, MD
Full Time
Paid
  • Responsibilities

    Organization: Montgomery County Pride Family, MoCo Pride Center, Inc.

    Location: Montgomery County, MD (Hybrid)

    Position Type: Contract (Full-time 40 hours per-week)

    Salary: $6,000 Monthly

    This contract position has the potential to transition into a full-time benefited staff position based on organizational needs, performance, and available funding.

    Start Date: Immediate

    About Us The Montgomery County Pride Family is a coalition of transformative organizations dedicated to advancing justice, equity, visibility, and joy for LGBTQIA+, BIPOC, and other underserved communities. Our work spans advocacy, direct services, education, and award-winning media production through entities such as Live In Your Truth, MoCo Pride Center, MoCo Pride Prom, Drag Story Hour DMV, Trans Maryland, Maryland Trans Unity, and the Coalition for Inclusive Schools & Communities.

    We are committed to telling bold stories, building affirming spaces, and shifting power to the people most impacted by oppression. We uplift joy and love as resistance—and believe in the power of inclusive, community-driven communications that respond in real time to the needs of our communities.

    Position Overview The Montgomery County Pride Family is seeking a creative, strategic, and equity-minded Marketing Director to oversee and execute all facets of marketing, communications, and public engagement for our network of programs and initiatives.

    This full-time leadership position is responsible for shaping our public narrative, promoting our events and services, growing our reach across digital and traditional platforms, and ensuring our brand reflects the radical love and vision at the heart of our work. The Marketing Director will lead a growing team of communicators and collaborate across departments to amplify our impact.

    They will also be expected to proactively monitor the shifting cultural, legislative, and social landscape—ensuring rapid-response communication, timely messaging, and community-aligned storytelling in moments of urgency or crisis.

    Key Responsibilities

    Strategic Marketing & Brand Leadership Conceptualize, develop, and execute a comprehensive marketing and branding strategy for the Pride Family and its partner organizations

    Translate organizational vision, values, and strategic priorities into clear messaging, campaigns, and public-facing communications

    Create, implement, and maintain brand guidelines while ensuring consistent execution across all programs, platforms, and materials

    Produce and manage marketing materials, storytelling assets, and communications that elevate the organization’s visibility and impact

    Content Creation & Campaign Execution Conceptualize, create, and publish compelling and inclusive content including social media posts, email campaigns, blog articles, press releases, print materials, and digital assets

    Design, build, and execute marketing campaigns that promote programs, advocacy work, media productions, and fundraising initiatives from start to finish

    Write, edit, and produce communications that reflect the voice, values, and mission of the organization

    Develop visual and written storytelling that highlights community impact, organizational milestones, and leadership initiatives

    Public Relations, Real-Time Response & Crisis Communications Proactively monitor cultural, legislative, and social developments affecting LGBTQIA+, BIPOC, and marginalized communities

    Produce rapid-response communications including statements, social media messaging, and calls to action during moments of urgency or crisis

    Draft and distribute press releases, media statements, and public communications aligned with organizational leadership

    Serve as a communications point of contact with media outlets and journalists, helping shape public narrative and visibility

    Event Coverage & Organizational Promotion Attend public events, programs, and community engagements alongside the CEO and organizational leadership to capture and promote the organization’s work

    Produce real-time content including photography, video, social media posts, and live updates that highlight events and community engagement

    Create promotional content before, during, and after events to increase visibility, attendance, and community participation

    Document and amplify the organization’s presence through storytelling, media assets, and post-event communications

    Internal Collaboration Develop and manage messaging across departments and partner organizations

    Provide marketing guidance and consultation to program managers and affiliated leaders

    Establish and maintain brand voice and communications best practices

    Develop and implement communications and marketing initiatives that support organizational goals

    Equity, Accessibility & Community Focus Create communications that are affirming, inclusive, and accessible to LGBTQIA+, BIPOC, disabled, unhoused, youth, immigrant, and other underserved populations

    Implement best practices in multilingual access, visual accessibility, and trauma-informed communications

    Reflect cultural awareness and community care in all messaging

    Qualifications Minimum of 5 years of experience in marketing, communications, or related fields

    Exceptional writing, editing, and verbal communication skills

    Proven ability to manage communications in time-sensitive and high-pressure situations

    Strong command of social media, email marketing platforms, and analytics tools

    Experience leading public awareness campaigns, supervising teams, and collaborating across departments

    Deep familiarity with LGBTQIA+, racial justice, and intersectional community issues

    Working knowledge of Canva, Adobe Creative Suite, Mailchimp, and website CMS platforms

    Experience with video content, event promotion, and branding is a plus

    We Are an Equal Opportunity Employer The Montgomery County Pride Family celebrates diversity and is committed to creating an inclusive environment for all employees. We strongly encourage applications from LGBTQIA+ individuals, people of color, disabled people, those with lived experience of homelessness, immigrants, and members of all historically excluded communities.

    To Apply

    Please submit the following to employment@mocopridecenter.org with the subject line “Marketing Director Application – [Your Name]”:

    A cover letter detailing your experience and why you’re passionate about this role

    Your resume

    A portfolio or 2–3 samples of your work (optional but encouraged)

    Three references (professional or character)

    Applications will be reviewed on a rolling basis until the position is filled.

    Flexible work from home options available.