Marketing Director/Practice Administrator
Job Title: Outpatient Based Interventional Radiology Marketing Director and Practice Administrator
Location: Northeast Florida
Job Type: Full-Time
Reports to: Physician Group Leadership
Position Summary:
We are seeking an experienced and highly organized Marketing Director and Practice Administrator to grow the practice and oversee the day-to-day operations of our Interventional Radiology (IR) outpatient-based offices located in Northeast Florida. The Practice Administrator will be responsible for medical marketing and practice growth and development, managing clinical and administrative staff, optimizing workflow efficiency, ensuring regulatory compliance, supporting provider productivity, managing revenue and expenses and enhancing patient experience in a dynamic medical specialty.
Key Responsibilities:
Practice Growth and Development
Recruiting new interventional partners.
Marketing practice to community physicians and advanced practitioners, self
referral patients and acquiring new referral sources through direct and indirect medical marketing.
Developing and implementing new lines of interventional services.
Maintaining and cultivating current referral sources.
Operational Management
Oversee daily operations of the IR practice, including patient and staff scheduling, patient flow and resource allocation. Effective timely communication between all necessary parties.
Coordinate between interventional physicians, technologists, nursing staff, and administrative personnel to ensure smooth clinical operations.
Monitor procedural volume, physician schedules and optimize throughput.
Appropriate supplies and services expenditure and utilization with review, oversight, maximization and cost effectiveness analysis.
Financial Oversight
Manage HR and payroll, budgets, AR, AP, financial reporting and forecasting.
Work closely with the medical billing company to ensure accurate charge capture and timely and full reimbursement and revenue recovery.
Work closely with the accounting firm for accurate and timely financial filing. QB experience, book keeping skills a plus.
Analyze financial performance and implement cost-control strategies, debt repayment.
Staff Management & Development
Hire, train and supervise clinical and administrative staff.
Conduct regular performance evaluations and implement staff development
initiatives.
Ensure adequate staffing levels for front office, back office, procedures and recovery areas.
Regulatory & Compliance
Ensure compliance with all federal, state, and local regulations (HIPAA, DEA, AHCA, OSHA, Florida medical board, radiation protection, med waste, annual facilities inspection, etc.).
Maintain up-to-date knowledge of interventional radiology procedures, documentation standards and accreditation requirements.
Patient Experience & Quality
Monitor and improve patient satisfaction through workflow improvements,
service excellence and exemplary communication.
Implement and track quality assurance and performance improvement (QAPI)
initiatives.
Facilitate communication between referrals, patients, families and care teams.
Qualifications:
Bachelor’s degree in Healthcare Administration, Business, or related field
required (Master’s preferred).
Minimum 3–5 years of management experience in interventional radiology, or
outpatient operations (Other sectors: Cardiology, Vascular surgery, Nephrology,
Ambulatory, etc)
Marketing and marketing management experience in procedural based medical practices.
Strongly desired: Understanding of IR procedures, equipment and patient care
workflows.
Knowledge of CPT and ICD coding, billing practices and revenue cycle operations in IR.
Demonstrated leadership, organizational and communication skills.
Experience with procedural-based EMR/EHR systems (Office Ally or similar) and
radiology information systems (PACS).
Familiarity with Florida-specific healthcare regulations and payor environments is
a plus.
Preferred Skills & Attributes:
Certified Radiology Administrator (CRA), RHIA, or similar certification.
Ability to operate independently, research issues, present options and solutions,
make recommendations.
Strong problem-solving skills and a proactive leadership style.
Local or regional experience in the Northeast Florida healthcare market is
highly desirable.
Work Environment:
Location: Currently based in 2 outpatient OBL IR office settings in Jacksonville
and St. Augustine.
Schedule: Full-time, Monday–Friday, 8am-4pm with occasional after-hours responsibilities. “Call service management” after hours and weekends.
Travel: Minimal; travel between 2 offices in Northeast Florida 60% Jacksonville
40% St Augustine
Compensation & Benefits:
Competitive base salary commensurate with experience with a negotiable production based, incentive/commission/bonus type incentive component.
Health, dental, and vision insurance.
401(k) with employer match
PTO, paid holidays
Continuing education and professional development support