Now Hiring: Marketing Director Location: Rockville, MD | Salary: $100,000 base + performance-based commissions Are you a seasoned, data-driven Marketing Director looking to grow within a law firm that values professionalism, innovation, and long-term strategy? The Law Offices of Josephia Rouse is seeking a metrics-focused leader to shape and execute a forward-thinking marketing vision for the next 5 years. This is a high-impact role offering competitive compensation, commissions tied to brand growth, ROI improvements, and cost-efficient campaign management. What You’ll Do: • Lead the development and execution of a comprehensive marketing plan • Analyze and optimize current campaigns to increase ROI and brand presence • Manage budgets and improve cost efficiencies across platforms • Mentor and collaborate with internal teams, fostering a positive and proactive culture • Drive client acquisition and elevate firm visibility across all channels What We’re Looking For: • 5+ years of experience in strategic marketing leadership, preferably in legal or professional services • Strong command of analytics, digital platforms, branding, and campaign execution • A team player mindset with the ability to give and receive feedback constructively • Proven success in managing budgets and achieving growth targets Responsibilities: Key Responsibilities Marketing Strategy & Execution • Develop and implement a comprehensive marketing strategy to increase leads, enhance brand presence, and grow client retention. • Allocate and manage a $300,000 marketing budget across channels, including SEO, PPC, social media, and local advertising. • Conduct market research to understand client demographics and competitive positioning, focusing on personal injury and criminal defense clients. SEO & Website Optimization • Oversee technical SEO initiatives to improve website performance, search rankings, and conversion rates. • Conduct regular website audits to ensure compliance with SEO best practices, focusing on high-value keywords for divorce and custody searches. • Collaborate with web developers to enhance site architecture, speed, and mobile responsiveness. Lead Generation & Campaign Management • Plan, execute, and optimize paid advertising campaigns, including Google Ads and social media platforms, targeting divorce and custody. • Create engaging content for blogs, landing pages, and email campaigns to educate prospective clients and improve conversion rates. • Monitor campaign performance using tools like Google Analytics and provide actionable insights for improvement. Vendor Management • Identify, vet, and manage relationships with external vendors, including SEO specialists, PPC consultants, and content creators. • Ensure timely delivery of services and evaluate vendor performance based on key metrics. • Negotiate contracts and manage vendor budgets to maximize ROI. Community Engagement & Reputation Management • Build and manage the firm's online reputation through client testimonials, reviews, and community outreach programs. • Coordinate sponsorships, community events, and partnerships that align with the firm’s brand and values. • Oversee social media strategy to increase engagement and connect with local audiences. Data Analysis & Reporting • Track key performance indicators (KPIs) such as cost per lead, conversion rates, and ROI across all marketing channels. • Provide regular reports to leadership, highlighting campaign performance, challenges, and recommendations for improvement. • Use analytics to refine strategies and ensure alignment with business objectives. Qualifications: Required: • Bachelor’s degree in Marketing, Business Administration, or a related field. • 5–7 years of experience in marketing , preferably within the legal industry. • Proven success managing a $300,000 - $500,000 marketing budget with a focus on qualified lead generation. • Expertise in technical SEO, Google Ads, social media advertising, and content marketing. • Strong experience in vendor management, including selecting and evaluating external partners. • Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and social media management platforms. Preferred: • Familiarity with family law firm marketing, including local SEO and client acquisition strategies. • Certifications in Google Analytics, Google Ads, or HubSpot. • Experience with client relationship management (CRM) tools tailored to law firms (e.g., Clio, Lawmatics). Key Skills: • Excellent project management and organizational skills, with the ability to handle multiple campaigns simultaneously. • Analytical mindset with a focus on data-driven decision-making. • Exceptional written and verbal communication skills. Compensation: $100,000 yearly

• Key ResponsibilitiesMarketing Strategy & Execution • Develop and implement a comprehensive marketing strategy to increase leads, enhance brand presence, and grow client retention. • Allocate and manage a $300,000 marketing budget across channels, including SEO, PPC, social media, and local advertising. • Conduct market research to understand client demographics and competitive positioning, focusing on personal injury and criminal defense clients.SEO & Website Optimization • Oversee technical SEO initiatives to improve website performance, search rankings, and conversion rates. • Conduct regular website audits to ensure compliance with SEO best practices, focusing on high-value keywords for divorce and custody searches. • Collaborate with web developers to enhance site architecture, speed, and mobile responsiveness.Lead Generation & Campaign Management • Plan, execute, and optimize paid advertising campaigns, including Google Ads and social media platforms, targeting divorce and custody. • Create engaging content for blogs, landing pages, and email campaigns to educate prospective clients and improve conversion rates. • Monitor campaign performance using tools like Google Analytics and provide actionable insights for improvement.Vendor Management • Identify, vet, and manage relationships with external vendors, including SEO specialists, PPC consultants, and content creators. • Ensure timely delivery of services and evaluate vendor performance based on key metrics. • Negotiate contracts and manage vendor budgets to maximize ROI.Community Engagement & Reputation Management • Build and manage the firm's online reputation through client testimonials, reviews, and community outreach programs. • Coordinate sponsorships, community events, and partnerships that align with the firm’s brand and values. • Oversee social media strategy to increase engagement and connect with local audiences.Data Analysis & Reporting • Track key performance indicators (KPIs) such as cost per lead, conversion rates, and ROI across all marketing channels. • Provide regular reports to leadership, highlighting campaign performance, challenges, and recommendations for improvement. • Use analytics to refine strategies and ensure alignment with business objectives.