Benefits:

401(k)

401(k) matching

Bonus based on performance

Company parties

Flexible schedule

Free uniforms

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Strategic Growth Leader – Six Clinics. One Unified Brand.

Total Performance Physical Therapy (TPPT) is seeking a Marketing Director to drive strategic growth across our six-clinic organization. This is a leadership-level position requiring strong face-to-face medical marketing expertise, sophisticated social media strategy oversight, and deep collaboration with Clinic Directors.

We are not looking for a passive marketer. We are looking for a growth architect who aligns field marketing, digital campaigns, community presence, and clinic-level capacity planning into one cohesive strategy.

Core Pillar #1: Direct Collaboration with Clinic Directors

This role works in close partnership with all six Clinic Directors.

Responsibilities include:

Attending monthly on-site meetings at each clinic

Reviewing clinic-specific KPIs (new patients, referral sources, utilization, capacity)

Developing tailored marketing plans per location

Adjusting outreach based on staffing, specialty strengths, and growth targets

Coordinating campaign timing with operational realities

Each clinic has different referral patterns and community dynamics. Your job is to align strategy with those realities.

Core Pillar #2: Face-to-Face Medical Marketing (Primary Driver)

You must have proven experience in in-person medical marketing.

Responsibilities include:

Physician and specialist office visits

Building and maintaining referral relationships

Tracking referral source growth and recovery plans

Developing new strategic referral partnerships

Representing TPPT in the community and medical marketplace

This role requires confidence, professionalism, and disciplined follow-through.

Core Pillar #3: Community Events & Workshops

You will manage and execute TPPT’s community visibility strategy by:

Identifying and scheduling community events

Coordinating workshops (injury prevention, sports performance, mobility, etc.)

Partnering with gyms, schools, athletic programs, and local businesses

Managing event calendars across all six clinics

Ensuring post-event follow-up and conversion tracking

Events are not just marketing visibility — they are conversion opportunities. You will own that pipeline.

Core Pillar #4: Digital Strategy & Paid Social Coordination

You will oversee and coordinate:

Clinic-specific social media content strategy

Brand consistency across platforms

Review growth campaigns

Patient testimonial campaigns

Collaboration with our paid social media advertising team

Aligning ad spend with clinic capacity

Communicating growth priorities

Reviewing campaign performance metrics

Optimizing cost per new patient

You will not operate ads directly, but you will strategically manage and direct the team responsible for paid campaigns.

Reporting & Accountability

You will manage and report on:

New patients by clinic

Referral source trends

Event ROI

Workshop conversion rates

Paid ad performance metrics

Cost per acquisition

Marketing-driven revenue impact

Monthly executive reporting is required.

Qualifications

3+ years experience

Demonstrated success growing referral networks

Experience coordinating multi-location healthcare marketing

Experience overseeing social media strategy and paid campaign coordination

Strong event planning and execution skills

Data-driven and KPI-focused

Strong organizational and communication abilities

Preferred:

Experience in physical therapy, sports medicine, or performance-based healthcare

Experience scaling marketing in a multi-clinic environment

Leadership Expectations

This role requires:

Strong executive presence

High accountability

Comfort with performance metrics

Ability to challenge and collaborate with Clinic Directors constructively

Energy and ownership

You must be equally comfortable in a physician’s office, a community workshop, a marketing strategy meeting, and a KPI review session.

Compensation

Competitive base salary

Performance-based bonus tied to clinic growth

Mileage reimbursement

Professional development support

High visibility leadership role within a growing organization

Total Performance Physical Therapy is a performance-driven, manually focused practice committed to helping athletes and active individuals return to their highest level. Our marketing must reflect that same level of excellence.

If you are ready to lead strategic growth across six clinics — with alignment, accountability, and measurable results — we encourage you to apply.