Marketing Director for a High-Growth EV Charging Company
Our client is the fastest growing company in the EV charging sector. It is backed by a large institutional fund committed to deploying infrastructure capital over the long-term. This, combined with the blue-chip talent the company has already attracted from the EV sector has enabled it to create a competitive advantage as it increasingly focuses on and wins large enterprise accounts. The company prides itself in being a high-performance environment which combines a focus on excellence in execution with fierce collaboration and a commitment to collegiality. The company is seeking an ambitious and strategic Marketing Director, who has an ability to target marketing vehicles, solve complex problems and has a demonstrated history of successful marketing strategy and implementation. This person will be responsible for building a sophisticated, highly targeted marketing engine that continues to position the business as a leader in the EV charging space.
This is an in-person role based in Santa Monica (Los Angeles), CA. Our client will consider candidates at the VP level.
Responsibilities:
- Develop and execute a high-impact marketing strategy precisely focused on acquisition of ~1,000 key enterprise-level accounts across multifamily real estate, hospitality, parking, and other verticals
- Own and evolve the company’s visual identity, tone of voice, and core messaging across all platforms
- Collaborate with cross-functional teams to create and implement effective marketing campaigns that will drive leads and meet business objectives
- Oversee collateral creation, website design and management, and sales material customization, with an eye towards incorporating sales strategy into ongoing messaging
- Develop plans and execute those plans in a timely manner
- Ensure strong presence for the company at several trade shows each year; curating messaging, physical presence, and speaking opportunities for key executives
- Manage relationships with external design teams to ensure brand alignment and delivery, while managing to a reasonable marketing budget
- Set goals and KPIs for marketing initiatives; leveraging data and feedback to continuously refine targeting, messaging, and performance
- Oversee market research collection, analyzing insights and using data to create both short and long-term forecasts and reports
- Stay up-to-date with the marketing landscape and competition, changing and adapting the overall strategy in accordance with relevant external factors
Qualifications:
- Bachelor’s degree, required; MBA or advanced degree, a plus
- 10+ years of experience in marketing, brand, and communications operations and strategy – B2B targeting enterprise clients is far more important than consumer marketing
- Marketing operations and execution experience a must
- Management consulting background is a plus
- Experience working in a fast-paced, high growth environment
- Exceptional written, verbal, and visual communication skills
- Track record of owning and executing complex projects independently
- Ability to use data to gather insights and make decisions through creative problem-solving
- Deep experience in Hub Spot is important, and a familiarity with the use of AI Marketing tools, a big plus
Compensation: Targeting total current annual compensation in the $225-275K range, plus possible long-term compensation