We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

What you'll do

• Plan and execute adoption marketing campaigns across web, email, and events to deliver on company-wide retention objectives.
• Determine adoption-focused content needs, support development and localization, and identify opportunities for content syndication.
• Collaborate across Marketing, Customer Success, Sales, Engineering, Learning, and the Field to drive key initiatives forward.
• Partner with data analysts to collect and utilize customer usage insights to identify key customer cohorts for targeted campaign segmentation.
• Act as a product expert within the Adoption Marketing team, creating close ties to solution marketing, management, and development.
• Understand the needs and challenges within a specific product area to ensure target usage and retention is met.
• Track and report on campaign progress and effectiveness tied to KPIs, providing recommendations for optimization.
• Effectively communicate across global teams to identify areas of opportunity for innovation and expansion.

What you bring

• 3-5 years of professional experience in marketing roles with proven record of driving successful digital marketing projects.
• Experience with content development, email marketing, web management, and event execution.
• Ability to work both independently and within team/group settings depending on needs of projects.
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Strong communicator with comfortability presenting to and working with all levels within the organization.
• Ability to effectively manage and prioritize projects and timing to ensure all activities are completed on time and budget.
• Experience in software or technology company preferred.

Educational Requirements:
B.A or B.S. in Marketing, Communications, or related degree

Meet your team

SAP’s Customer Adoption Marketing team has a clear objective to engage and nurture customers throughout their post-sale journey to drive adoption and retention and create loyal customers for life. The team is looking for a creative, highly motived, team player to own adoption program development and execution across specific SAP product areas. This highly visible role offers the opportunity to collaborate cross-functionally and apply a variety of marketing disciplines to achieve objectives. We are a fast moving, data and results driven team with a common mindset – always putting the needs of our customers first.

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 74,000-100,000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 381242 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

At SAP, we're not just shaping the future, we're creating it with a collaborative spirit, a drive for high performance, and a commitment to continuous learning. SAP's purpose is to help the world run better and improve people's lives with sustainability at the core. Our integrated applications connect all parts of a business into an intelligent suite on a fully digital platform. With the largest cloud portfolio on the market, world-class benefits, and recognition for your individual contributions, we're here to empower you to bring out your best.