Job Description
What You Get To Do:
Are you a creative, highly organized, and tech-savvy professional who is passionate about lighting technology? We are seeking a detail-oriented Marketing Generalist to join our team and support our marketing department's day-to-day operations.
In this fully on-site role, you will be involved in all aspects of the marketing process, from conducting market research and planning to executing daily campaign details. If you thrive at multitasking, excel in delivering exceptional customer service, and are eager to collaborate cross-functionally with Sales, Product Development, and Engineering, this is the perfect opportunity to help us maintain brand excellence.
Challenge Yourself – The Specifics:
- Assist with the coordination and implementation of marketing strategies and campaigns, including creating engaging content that attracts the target audience
- Contribute to social media and content calendars by supporting the production of relevant and shareable content while maintaining consistent Company messaging, tone, grammar, and visual identity
- Maintain, monitor, and track social media platforms across all company brands, ensuring alignment with brand guidelines, including voice, tone, colors, and messaging
- Maintain campaign calendars and organize promotional schedules
- Assist in planning and supporting corporate events (including trade shows, conferences, Town Halls, Strategic Marketing meetings, Sales and Training meetings) by sourcing and organizing materials to uphold the Company's professional image
- Assist in the creation and maintenance of company swag for customer-facing events
- Provide administrative support for onsite training events and internal company meetings
- Act as the first point of contact for all guests, greeting and directing them in a professional and courteous manner
- Utilize and maintain department software tools such as HubSpot, Magento, Monday.com, and WordPress
- Track tasks and progress across projects using Monday.com project management software
- Organize and archive media assets such as photographs and videos using established naming conventions
- Maintain organization and distribution of digital collateral (e.g., brochures, customer-specific documents)
- Assist in the creation of marketing materials using brand guidelines, including PDF flyers, landing pages, lookbooks, rack cards, and forms
- Revise and update existing collateral to reflect current branding and product offerings
- Create and manage event assets such as flyers, QR codes, calendar invites, and related materials for both in-person and virtual events
- Track product release schedules and collaborate with relevant teams to support product launches
- Support senior management by conducting market research, monitoring industry trends and customer behavior, identifying target audiences, and compiling reports as requested
- Perform other duties as assigned