Position Overview

The American Society of Landscape Architects (ASLA) seeks a motivated and detail-oriented Marketing Intern to support ASLA’s mission by helping strengthen the student-to-associate membership pipeline. This internship is a project-based role focused on developing a reusable marketing toolkit that ASLA and ASLA Student Chapters can use to increase student-to-associate conversion. The intern will work closely with the Marketing Manager and the Development and Membership teams to research needs, develop messaging and creative assets, and produce a practical, ready-to-use set of templates and guidance that student chapters can implement. This position provides hands-on experience in nonprofit/professional association marketing, lifecycle communications, basic analytics, and template-based content and design workflows.

Learning Objectives

Learn how a national professional association markets membership value and supports a distributed network (professional and student chapters).

Build skills in creating an integrated marketing toolkit (message framework + templates + implementation guidance) aligned to brand standards.

Develop experience using data and feedback (membership trends, email/social performance, stakeholder input) to inform marketing decisions.

Strengthen project management skills by planning, iterating, and delivering a final product and presentation within an 8–12 week timeline.

Key Responsibilities (Project-Based)

Conduct discovery to understand the student-to-associate journey (review existing ASLA materials, audit chapter-facing assets, and gather input from internal stakeholders, committees, and/or select student chapter leaders).

Draft and refine a student-to-associate conversion message framework (value propositions, calls-to-action, tone guidance, and key FAQs) aligned with ASLA branding and messaging.

Design and assemble a student chapter-ready marketing toolkit that may include: email templates, social media copy and graphics, a one-page handout, slide template, event/promo checklist, and Canva/Adobe-based design templates.

Create a simple implementation guide for student chapters (recommended timelines, posting cadence, customization instructions, and accessibility/brand considerations).

Propose a lightweight measurement approach (e.g., recommended tracking fields, UTM guidance, and a basic reporting template) so ASLA can assess adoption and outcomes.

Deliver a final toolkit package and present key findings and recommendations to the Development team and relevant stakeholders at the end of the internship.

Note: Interns will not be used for overflow or purely administrative tasks; any administrative work must be directly tied to project and learning goals.

Required Qualifications

Legally authorized to work in the U.S.

Current undergraduate/graduate student or recent graduate (within 12 months) in marketing, communications, business, design, landscape architecture, or a related field.

Interest in nonprofit/professional association marketing and/or landscape architecture, design, or sustainability.

Strong written and verbal communication skills, with attention to detail and the ability to adapt messaging to different audiences.

Comfort working with templates and basic data (e.g., Excel/Google Sheets) to support planning and simple performance tracking.

Experience with Canva and/or Adobe Creative Cloud (InDesign/Photoshop/Illustrator) and Microsoft Office (Word, PowerPoint).

Highly organized and able to manage priorities and deadlines in a hybrid work environment.

Interns are expected to be in the office 2 days a week - Tuesdays and Wednesdays. All other days are typically remote.

Flexible work from home options available.