Job Description: Marketing Intern

Department: Marketing Reports to: Kelvinda Kamara, Co-owner Location: In-Person, Baltimore (in-clinic time required at NPOC Wellness & Hydration) Employment Type: Part-Time, Non-Exempt (W-2) Schedule: 20–24 hours/week, flexible within business hours; some evening/weekend availability for events Compensation: $15.00/hour Start Date: Rolling

About NPOC Wellness & Hydration

NPOC Wellness & Hydration is a Maryland-based clinical wellness brand offering IV hydration therapy, medical weight management (GLP-1), peptide therapy, NAD+/NIAGEN® IV therapy, supplements, and a growing aesthetics service line including Botox, hydrodermabrasion, and esthetician-led skincare. We deliver premium, evidence-based wellness with a whole-patient care philosophy. We are owned and operated by a board-certified Family and Psychiatric Nurse Practitioner with 15+ years of clinical experience.

We are building a high-performing marketing function and are looking for a motivated intern who wants real-world experience in healthcare and wellness brand-building, with potential to grow into a long-term Marketing Coordinator role.

Position Summary

The Marketing Intern supports the execution of NPOC's marketing, content, and partnership initiatives across all service lines. This is a hands-on execution role: you will produce, schedule, and report on content created within brand and clinical guidelines set by leadership. You will not independently develop clinical claims, negotiate partnership terms, or approve final published content, but you will own the day-to-day rhythm that keeps our brand visible, engaging, and growing.

This role is ideal for a marketing, communications, public health, business, or related student/recent grad who wants healthcare brand experience and is excited about wellness, aesthetics, and integrative care.

Key Responsibilities:

Content Production & Scheduling (40%)

Schedule social media content (Instagram, TikTok, Facebook, LinkedIn) using approved scheduling tools

Capture in-clinic photo and video content of services, treatment rooms, products, and team

Draft social captions and email copy from leadership-provided talking points and the existing 90-day content calendar

Assemble email newsletters in our email platform from pre-approved content

Maintain content asset library (photos, videos, graphics) with proper organization and tagging

Community Management (15%)

Respond to DMs, comments, and messages using approved scripts and FAQs

Escalate clinical questions, complaints, or PHI-adjacent inquiries to leadership immediately

Monitor brand mentions and tags

Local SEO & Reputation (15%)

Post weekly Google Business Profile updates across all locations

Respond to Google, Yelp, and Facebook reviews using approved templates within 24 hours

Monitor and update local citations and directory listings

Analytics & Reporting (10%)

Pull weekly social, email, GBP, and website analytics

Build a simple weekly dashboard showing KPIs: follower growth, engagement, reach, GBP views, lead form fills, and booked consults

Surface trends and recommendations for leadership review

Partnership Support (15%)

Research and build prospect lists for potential gym, corporate wellness, Chamber, and community partners

Draft outreach emails and follow-up sequences using leadership-approved templates

Coordinate logistics for events, pop-ups, and partner activations

Track partnership pipeline in CRM or shared tracker

Event & Administrative Support (5%)

Support NPOC's presence at Chamber events, wellness fairs, and community partnerships

Order marketing collateral and swag

Maintain marketing SOPs and update as workflows evolve

Required Qualifications

Currently enrolled in or a recent graduate of a Bachelor's program in Marketing, Communications, Public Health, Business, or related field

Strong written communication skills with attention to grammar, tone, and brand voice

Working knowledge of Instagram, TikTok, Facebook, and LinkedIn for business

Comfort with photo and short-form video capture using a smartphone

Proficient in Canva or similar design tools

Highly organized, deadline-driven, and able to manage multiple workstreams independently

Reliable transportation to NPOC clinic locations (Baltimore, Waldorf, as needed)

Available for occasional evening or weekend events

Eligible to work in the U.S.

Preferred Qualifications

Prior experience in healthcare, wellness, beauty, or medspa marketing

Familiarity with email marketing platforms (Mailchimp, Klaviyo, or similar)

Familiarity with social scheduling tools (Later, Metricool, Meta Business Suite)

Basic photo/video editing (CapCut, Lightroom Mobile, Adobe Express)

Experience with Google Business Profile management

Exposure to HIPAA, healthcare compliance, or regulated industry marketing

Compliance & Conduct Requirements

HIPAA training: Must complete HIPAA awareness training within first 14 days of hire (provided)

Scope of work: Must follow NPOC's content approval workflow, no health claims, before/after photos, patient stories, or service-specific copy may be published without clinical approval

Confidentiality: Will sign a confidentiality and non-disclosure agreement

Brand voice: Will adhere to the NPOC brand voice and clinical communication guidelines

Patient privacy: Will not collect, transmit, or store any patient health information outside of approved systems

What You'll Learn

How a multi-service-line healthcare brand builds and scales marketing infrastructure

Healthcare and wellness marketing compliance (FDA, FTC, HIPAA, state Board considerations)

End-to-end content production cycles in a regulated industry

Local SEO and reputation management for multi-location healthcare practices

B2B partnership development in healthcare and wellness ecosystems

Direct mentorship from a clinician-founder and an experienced esthetician/trainer

Growth Path

This role is structured with a clear path to Marketing Coordinator ($20–25/hr range) within 6–12 months for a high performer who demonstrates ownership, sound judgment, and measurable results against KPIs. Strong performance may also lead to expanded scope, including paid ad management and content strategy input.

How to Apply

Please submit:

Resume

Brief cover letter (≤300 words) describing why you're interested in healthcare/wellness marketing

Links to 2–3 examples of social content you've created (personal accounts welcome)

Optional but encouraged: A 60-second mock Instagram caption for one of our services (IV hydration, NAD+, Botox, GLP-1, or hydrodermabrasion), we want to see your voice, not your medical knowledge

Applications are reviewed on a rolling basis.

NPOC Wellness & Hydration is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.