Marketing Intern

W

WorkForge

Marketing Intern

Remote, MO
Full Time
Paid
  • Responsibilities

    Location: Kansas City, MO (Hybrid)

    Overview

    WorkForge is a leading provider of workforce development solutions for the food manufacturing industry, offering a comprehensive Learning Management System (LMS) and configurable content that supports the full employee lifecycle—from hire to retire.

    The Marketing Intern will play a hands-on role in executing marketing campaigns that drive lead generation, client engagement, and brand awareness. This internship provides real-world experience in B2B SaaS marketing, with a focus on paid digital advertising, content creation, and the use of AI-powered tools to optimize performance. **
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    Key Responsibilities

    Digital Advertising & Lead Generation

    • Plan, launch, and optimize paid advertising campaigns to drive qualified B2B leads
    • Support development and execution of Google Ads campaigns (YouTube, Search and Display) for lead generation
    • Conduct keyword research, audience targeting, and A/B testing to improve campaign performance
    • Monitor and report on campaign metrics including CTR, CPL, conversion rates, and ROI

    Client Marketing & Engagement

    • Support client communication initiatives including newsletters, product updates, and marketing collateral generation
    • Assist Client Success in developing strategies to increase client adoption and retention
    • Collaborate with Client Success, Implementation, and Product teams to align messaging and outreach efforts

    Analytics & Reporting

    • Track and analyze marketing performance data to identify trends and optimization opportunities
    • Build reports and/or dashboards to communicate campaign results and insights
    • Use data to inform recommendations for improving campaign effectiveness

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    Qualifications

    • Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field
    • Strong interest in digital marketing, paid media, and B2B lead generation
    • Basic understanding of LinkedIn Ads and/or Google Ads (coursework or certifications a plus)
    • Familiarity with AI tools (e.g., ChatGPT or similar) and curiosity about their application in marketing
    • Familiarity with online design tools like Canva
    • Strong communication skills
    • Detail-oriented, analytical, and eager to learn in a fast-paced environment
    • Willingness to make a big impact on a small team with large ambitions
    • Must be based in the Kansas City metropolitan area or able to relocate prior to start date
    • Must be authorized to work in the United States without sponsorship

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    What You'll Gain

    • Hands-on experience managing real paid advertising budgets and campaigns
    • Opportunity to create and contribute to high-impact projects with measurable business outcomes
    • Exposure to B2B SaaS marketing strategy and client lifecycle marketing
    • Practical experience using AI tools in a professional marketing environment
    • Mentorship and collaboration with experienced marketing, product, sales, implementation, and client success professionals
    • A collaborative, in-office team environment with flexible hybrid scheduling