Role and Responsibilities:

• Owns and champions assigned marketing strategies & activations within the Mobile Division
• Identifies market opportunities, go-to-market and campaign strategies for Samsung Mobile
• Drives the implementation of the strategy through a formal brief presented to key internal and external stakeholders in order to develop a detailed tactical and KPI measurement plan
• Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard and bi-monthly live meeting forum for key projects
• On-going optimization of the plan to maximize ROI and shift resources into tactics that are delivering expected business results
• Serve as the nexus that connects together key stakeholders within the marketing organization both locally and globally; with non-marketing cross-functional teams; agency partners; and business leadership. Foster collaboration to create an integrated and coordinate marketing execution of strategy
• Serve as the overall marketing expert of Samsung and competitor product portfolios, go-to-market and marketing strategy to help the team develop industry leading marketing strategy
• Drive the creation of a shared reality within the marketing organization by providing a regular overview of the business goals, market situation, competitor product portfolios, target consumer personas, customer context (carriers and retailers), and competitor marketing playbooks.

Skills and Qualifications:

• MBA preferred with 2-4 years of experience in marketing, business strategy, or product marketing, 4-6 years of experience with bachelors
• Ideal experience spans across a wide variety of examples up to and including, technology, consumer electronics, sport franchises, music, celebrities, lifestyle, and luxury as well digital-first brands/apps
• Comfortable working in a fast-paced environment with a willingness to rapidly ramp up and lead the strategy, selection and measurement of partners with minimal supervision
• Strong ability to collaborate across SEA from a strategic, analytical, and creative perspectives, focus on performance-based marketing outcomes
• A disruptive thinker that has a proven track record of challenging the status quo in order to create new product marketing playbooks
• Experience in the mobile space, specifically mobile consumer hardware and software and how they work together
• Consummate collaborator committed to communication excellence