Marketing Manager

FINBOA Inc

Marketing Manager

Houston, TX
Full Time
Paid
  • Responsibilities

    Benefits:

    Simple IRA with Company Matching

    Bonus based on performance

    Competitive salary

    Dental insurance

    Health insurance

    Opportunity for advancement

    Paid time off

    Training & development

    Vision insurance

    Wellness resources

    About FINBOA

    FINBOA is a leading innovator in digital process automation and regulatory compliance for banking institutions. Our end-to-end cloud-based automation platform empowers banks and credit unions to transform back-office operations, optimize compliance accuracy, reduce operational costs, and improve customer experience.

    With more than 30 years of industry expertise, FINBOA partners with financial institutions across the U.S. to deliver targeted business outcomes through intelligent automation, digital transformation, and workflow optimization.

    Position Overview

    The Marketing Manager will lead our event and demand generation initiatives. This role is vital for driving revenue growth, increasing brand awareness, and expanding market share for our SaaS solutions through high-impact events and partner collaborations

    Key Responsibilities

    Performance Tracking: Report assigned KPIs such as MQLs, conversion rates, and ROI for all marketing webinars, events and digital campaigns.

    Content Coordination: Support the creation of sales collateral, case studies, and brochures upon request.

    Vendor Management: Manage relationships with third-party vendors and freelancers for creative and event services.

    Partner Management: Identify, support or execute partner marketing activities, as needed.

    Events: Contribute to campaign execution for webinars or tradeshow events (partner, core, industry), as needed.

    Speaking Engagements: : Identify and/or execute against Industry Events or Association opportunities to generate demand or increase FINBOA visibility.

    Branding: Represent the company at selected industry tradeshow and association events,, or conferences as needed.

    Tools and Techniques: Recommends or adopts new marketing technologies and tools plus ways to optimize use of existing ones

    Marketing Activities: Execute additional marketing projects and tactical assignments as directed to support evolving department priorities and business needs

    Qualifications

    Bachelor’s degree in Marketing, Business, or a related field.

    5+ years of experience in marketing with 2+ years in an event management role, with a focus on demand generation, digital marketing, and sales enablement.

    Proven track record of enabling revenue growth through execution of established strategic marketing initiatives.

    Experience in fintech/banking, SaaS, or B2B industries is highly desirable.

    Strong analytical and project management skills.

    Exceptional communication and collaboration abilities.

    Strong knowledge and hands-on experience with marketing technologies such as HubSpot, Marketo, Salesforce, Canva, GoTo Webinar, Sendoso, or event platforms such as CVENT or EventBrite are particularly valued.

    Hands-on experience with event marketing campaigns, email marketing, and content marketing strategies.

    An adaptable and accountable self starter with a proven track record of supporting revenue attainment through execution of assigned strategic initiatives.

    Our Commitment to Diversity

    FINBOA is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We value the unique perspectives each team member brings and believe diversity drives innovation and company success.

    Flexible work from home options available.